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040023 KU Advanced Topics in Marketing: Innovation und Marketing 1 (MA) (2024W)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mi 25.09.2024 13:15 bis Do 26.09.2024 14:00
- Abmeldung bis Mo 14.10.2024 23:59
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Donnerstag 24.10. 15:00 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
- Mittwoch 06.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Freitag 08.11. 13:15 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
- Mittwoch 13.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Montag 18.11. 15:00 - 18:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
- Mittwoch 20.11. 15:00 - 18:15 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
- Freitag 22.11. 08:00 - 14:45 Digital
- Mittwoch 27.11. 15:00 - 16:30 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The evaluation criteria of the seminar are as follows:• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively.
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively.
Mindestanforderungen und Beurteilungsmaßstab
The final grade is determined as follows:1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dic-tionaries are permitted for written examinations.
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dic-tionaries are permitted for written examinations.
Literatur
Two books are recommended:• Crawford, Merle, Benedetto, Anthony (2014). New Products Management. McGraw Hill Higher Education.
• Goldenberg, Jacob, Marzursky, David (2002). Creativity in Product Innovation. Cambridge University Press.
• Goldenberg, Jacob, Marzursky, David (2002). Creativity in Product Innovation. Cambridge University Press.
Gruppe 2
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Dienstag 08.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 15.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 22.10. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 05.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 19.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 26.11. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 03.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 10.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 17.12. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 07.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 14.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 21.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Dienstag 28.01. 09:45 - 11:15 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
Ziele, Inhalte und Methode der Lehrveranstaltung
The purpose of this course is to provide students with a deep understanding of new product development, highlighting the inherent risks and different strategies for overcoming them.
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and customer
perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processThis course covers topics that are theoretically grounded in marketing, innovation, psychology, and
management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strategies,
structures, people, and processes that are required to enhance the development of successful new
products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchThe course will consist of interactive and hands-on classes. These lectures are prepared to be dynamic
and rely on different learning methods (real-life examples, small group discussions, etc.).
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and customer
perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processThis course covers topics that are theoretically grounded in marketing, innovation, psychology, and
management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strategies,
structures, people, and processes that are required to enhance the development of successful new
products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchThe course will consist of interactive and hands-on classes. These lectures are prepared to be dynamic
and rely on different learning methods (real-life examples, small group discussions, etc.).
Art der Leistungskontrolle und erlaubte Hilfsmittel
The evaluation criteria of the seminar are as follows:
• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students
are encouraged to participate regularly and actively.
• Participation: 10%
• Midterm: 45%
• Final Exam: 45%
Participation: Grades will be based on the quality and quantity of students’ interventions. Students
are encouraged to participate regularly and actively.
Mindestanforderungen und Beurteilungsmaßstab
The final grade is determined as follows:
1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%
Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dictionaries are permitted for written examinations.
1. Very good ≥ 85%
2. Good ≥ 75%
3. Satisfactory ≥ 60%
4. Sufficient ≥ 50%
5. Poor < 50%
Opportunities to retake missed or unsatisfactorily completed examinations cannot be offered. Dictionaries are permitted for written examinations.
Literatur
Information
Prüfungsstoff
Students are provided with course materials (lectures) and additional readings.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mi 13.11.2024 10:25
The purpose of this course is to provide students with a deep understanding of new product devel-opment, highlighting the inherent risks and different strategies for overcoming them.
The learning objectives of this course are the following:
• to understand and apply core concepts of new product development
• to recognize critical success factors of new products from both a management and custom-er perspective
• to understand key issues in positioning new products in the marketplace
• to learn the importance of creativity and improve design thinking abilities
• to promote cooperation between R&D and marketing in the NPD processContent
This course covers topics that are theoretically grounded in marketing, innovation, psychology, and management literature.
Using a combination of lectures and real-life cases, this course will examine the challenges and mechanisms for the generation and management of product innovations. Also, it will discuss strat-egies, structures, people and processes that are required to enhance the development of success-ful new products.
The course follows the following structure:
• Basics of Innovation and New Product Development (NPD)
• Success and Failure in Product Innovation
• NPD Process: Opportunity Identification and Selection
• NPD Process: Concept Generation - Market Research
• NPD Process: Concept Generation - Creativity
• NPD Process: Concept Evaluation and Development
• NPD Process: LaunchMethodology
The course will consist of interactive and hands-on classes. These lectures are prepared to be dy-namic and rely on different learning methods (real-life examples, small group discussions, etc).