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040024 UK ABWL Marketing II (2020W)
Prüfungsimmanente Lehrveranstaltung
Labels
Zusammenfassung
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 14.09.2020 09:00 bis Mi 23.09.2020 12:00
- Abmeldung bis Sa 31.10.2020 12:00
An/Abmeldeinformationen sind bei der jeweiligen Gruppe verfügbar.
Gruppen
Gruppe 1
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202021/#c544079
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Montag 05.10. 16:45 - 18:15 Digital
- Montag 19.10. 16:45 - 18:15 Digital
- Dienstag 27.10. 15:00 - 16:30 Digital
- Dienstag 03.11. 15:00 - 16:30 Digital
- Montag 09.11. 16:45 - 18:15 Digital
- Montag 16.11. 16:45 - 18:15 Digital
- Montag 23.11. 16:45 - 18:15 Digital
- Montag 30.11. 16:45 - 18:15 Digital
- Montag 07.12. 16:45 - 18:15 Digital
- Montag 14.12. 16:45 - 18:15 Digital
- Montag 11.01. 16:45 - 18:15 Digital
- Montag 18.01. 16:45 - 18:15 Digital
-
Freitag
22.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6, Team grade): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6, Team grade): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Literatur
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2)
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2)
Gruppe 2
Students taking this course must have already successfully completed the ABWL Marketing I course.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).Exchange students must have successfully completed at least one marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 11th, 2020.https://international-marketing.univie.ac.at/studies/bachelor-bwibw/courses-ws-202021/#c544090
max. 50 Teilnehmer*innen
Sprache: Englisch
Lernplattform: Moodle
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- Mittwoch 07.10. 15:00 - 16:30 Digital
- Mittwoch 21.10. 15:00 - 16:30 Digital
- Mittwoch 28.10. 15:00 - 16:30 Digital
- Mittwoch 04.11. 15:00 - 16:30 Digital
- Mittwoch 11.11. 15:00 - 16:30 Digital
- Mittwoch 18.11. 15:00 - 16:30 Digital
- Mittwoch 25.11. 15:00 - 16:30 Digital
- Mittwoch 02.12. 15:00 - 16:30 Digital
- Mittwoch 09.12. 15:00 - 16:30 Digital
- Mittwoch 16.12. 15:00 - 16:30 Digital
- Mittwoch 13.01. 15:00 - 16:30 Digital
- Mittwoch 20.01. 15:00 - 16:30 Digital
-
Freitag
22.01.
09:45 - 11:15
Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
Ziele, Inhalte und Methode der Lehrveranstaltung
The course seeks to apply key marketing concepts acquired in the ABWL Marketing I course to real-life examples as well as to provide new theoretical and practical knowledge on additional marketing topics such as international marketing, services management, business-to-business markets, and ethical marketing.Applied marketing cases on Marketing Environment, Competitive Analysis, Consumer Behavior, Marketing Research, Advertising, Promotion, Brand Strategy, Segmentation and Pricing and marketing across various sectors: International Marketing, Services Marketing, Business to Business Marketing, Ethical Marketing, Marketing Implementation and Control.The first half of the course will be based on group presentations. Each group (consisting of three to six students) has to prepare one presentation on a specific company. These presentation refer to real business cases where the students have to identify and comment on the relevant theoretical background taught in ABWL Marketing I and propose solutions and suggestions. In each session, two groups will present two different companies.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Performance in the course will be assessed as follows:
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Group Presentation (Team grade): 30%
Midterm Exam (Session 2-6): 25%
Final Exam (Session 7-12): 45%No material other than a dictonary may be used in the midterm exam and in the final exam.
Literatur
The required textbook is:
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Jobber, David and Fiona Ellis-Chadwick (2020): Principles and Practice of Marketing, 9th Ed., McGrawHill (ISBN 978-1-5268-4723-2).
Information
Mindestanforderungen und Beurteilungsmaßstab
As the course has prüfungsimmanenten Charakter, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a failed grade.For passing the course, students need to achieve 50 percent of the overall points on total (group presentation, midterm exam, final exam). The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.Students who fail the course must repeat the entire course (and must register in the usual way next time the course is offered).
Prüfungsstoff
The group presentations will involve groups of 3-6 students. The same grade will be awarded to all students of the same group. All group members have to contribute and participate in the presentation and later discussion.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will last 45 minutes and will be held in class. UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
The midterm exam will based on the material covered in the student presentations (Sessions: 2, 3, 4, 5, 6). Therefore, it is essential that you study the corresponding chapters and actively participate in the presentations.
The final exam will be based only on the new topics covered by the instructor in the second half of the course (Sessions: 7, 9, 10, 11, 12). The relevant material includes the corresponding book chapters as well as everything that has been covered in the lectures. The final exam will last 45 minutes and will be held in class. UPDATE 29.09.2020: A final decision on whether digital or on-site testing will take place will be announced at the beginning of January.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 12.05.2023 00:12
The second half of the course will consist of lectures referring to some marketing issues like services marketing, business to business marketing etc.