Universität Wien
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040167 VO Strategy (BA) (2023W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
VOR-ORT

Attendance: This is a VOrlesung, so attandence is not mandatory.

This course is blocked.

This course is held in English.
Moodle

An/Abmeldung

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Details

Sprache: Englisch

Prüfungstermine

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 09.10. 16:45 - 20:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 11.10. 16:45 - 20:00 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 12.10. 16:45 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 13.10. 15:00 - 18:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Montag 16.10. 16:45 - 20:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Mittwoch 18.10. 16:45 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Donnerstag 19.10. 16:45 - 20:00 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Freitag 20.10. 15:00 - 18:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The aim of this course is to introduce you to the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm's internal organization impact on corporate performance.
The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).
Finally, it will revisit some of the current trends in strategy research.

Relevant topics:
- What is Strategy?
- Strategic Goals, Values, Performance Analysis
- Industry Analysis; Five Forces Framework
- Competitive Analysis; Segmentation and Strategic Groups
- Analyzing and Developing Internal Resources and Capabilities
- Value Chains
- Strategic Planning; Organizational Design
- The Industry Life Cycle; Managing Organizational Strategic Change
- Managing Innovation: To Lead or to Follow?
- Corporate strategy: Vertical Integration; Diversification
- Corporate Management, Governance
- External Growth Strategies: Mergers, Acquisitions, and Alliances
- Globalization and Multinational Strategies
- New Trends in Strategic Management

Mind that attendance to this course is not mandatory, hence if you are present, it is expected from you to participate in the discussion and thus contribute to the overall learning experience of the class.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written closed form individual Final Exam (100%) at the end of the course. The usage of written aids for the exam (open book) is only permitted for online exams. In general, the exam aims to assess your ability to apply, analyze, synthesize, compare/contrast or evaluate information.

Note: additional registration for the exam is needed (via U:SPACE). Details will be explained during the lecture.

Mindestanforderungen und Beurteilungsmaßstab

Grading scheme: [0% - 49,5%] = 5 // [50% - 62%] = 4 // [62,5% - 74.5%] = 3 // [75% - 87%] = 2 // [87,5% - 100%] = 1

Prüfungsstoff

Material covered during the course of the lecture

Literatur

The course is primarily based on the book of Grant, Robert M. (2019) "Contemporary Strategy Analysis: Text and Cases", John Wiley & Sons (10th Edition).

Addtional readings and papers will be posted online (moodle)

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Di 13.02.2024 15:45