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040168 UE Servicemodul: Vertiefung zu VO Strategy (2015W)

(Service-Lehrveranstaltung)

2.00 ECTS (1.00 SWS), SPL 4 - Wirtschaftswissenschaften

Prüfungsimmanente Lehrveranstaltung

This course is blocked.

Schedule:

9 (6+1+1+1) sessions in total: 6 sessions of 180 mins with 15 mins break, 2 shorter session of 90 mins, 1 exam session(=final session).

This course is held in English.

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Anmeldung von Mo 14.09.2015 09:00 bis Do 24.09.2015 14:00
Abmeldung bis Mi 14.10.2015 23:59

Details

max. 999 Teilnehmer*innen

Sprache: Englisch

Lehrende

Inna Smirnova

Termine (iCal) - nächster Termin ist mit N markiert

Mittwoch 21.10. 15:00 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
Dienstag 10.11. 13:15 - 16:30 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
Mittwoch 11.11. 09:45 - 13:00 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 17.11. 13:15 - 16:30 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
Dienstag 17.11. 16:45 - 18:15 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course introduces the elementary concepts and frameworks used in strategy analysis helping you to understand and assess the organizational environment and a firm?s internal organization impact on corporate performance.

The course will also touch upon the basic ideas of corporate and global strategy (corporate scope, vertical integration, diversification, internationalization).

Finally, it will revisit some of the current trends in strategy research.

What is Strategy?

Strategic Goals, Values, Performance Analysis

Industry Analysis; Five Forces Framework

Competitive Analysis; Segmentation and Strategic Groups

Analyzing and Developing Internal Resources and Capabilities; Value Chains

Strategic Planning; Organizational Design

The Industry Life Cycle; Managing Organizational Strategic Change

Managing Innovation: To Lead or to Follow?

Corporate strategy: Vertical Integration; Diversification; Corporate Management, Governance

External Growth Strategies: Mergers, Acquisitions, and Alliances

Globalization and Multinational Strategies

New Trends in Strategic Management

Art der Leistungskontrolle und erlaubte Hilfsmittel

Written closed form individual Final Exam (100%) at the end of the course.

Note: additional registration for the exam is needed (via UNIVISonline). Details will be explained during the lecture.

Mindestanforderungen und Beurteilungsmaßstab

1. To introduce you to the basic concepts in strategic management and organizational theory that can be elaborated upon later in the Master level strategy classes.

2. To provide you with an introductory toolkit of frameworks and tools that can be successfully applied to analyze a firm?s strategy.

3. To provide you with an opportunity to further develop your skills in analytical thinking and problem solving in the business arena.

Prüfungsstoff

Literatur

The course is primarily based on the book of Grant, Robert M. (2013) Contemporary Strategy Analysis: Text and Cases, John Wiley & Sons (8th Edition).

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:28