Universität Wien
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040221 KU Global Strategy (MA) (2024W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 07.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 14.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 21.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 28.10. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 04.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 11.11. 09:45 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 18.11. 08:00 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 25.11. 08:00 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Montag 09.12. 08:00 - 11:15 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course provides an overview of the most important strategic decisions to be taken in a globalized economy. As such, the course aims to introduce a set of contemporary strategy theories, concepts and frameworks that will allow students to identify important principles that a firm can use in taking decisions that will ultimately determine its success (or demise) in a global business environment.
Throughout the course we will outline key opportunities, challenges and risks of globalization. We will focus on global growth opportunities and market assessment techniques. We will investigate the impact of culture in strategic decisions and emphasize the need to balance local responsiveness and global synergies. We will analyse global competitiveness and we will look at ways in which firms achieve competitive advantage in a global marketplace. The most prominent digital trends will also be discussed, as well as the challenges that digitalization brings to the business models of international firms.
The approach used is both strategic and managerial. Strategic in that we will develop an appreciation of business strategies and understand the notion of competitive advantage. And managerial, in that we will look at global strategy tasks through the lenses of IB managers and executives.
The course uses a combination of interactive lectures, case discussions and group presentations. Attendance and participation in class discussions is critical to the success of the course and will determine your grade.

LEARNING OUTCOMES:
The course aims to develop strategic thinking in a global business context. You will learn key concepts and tools used in developing global business strategies and in solving global business problems.

By the end of the course students will be able to:
• Appreciate the idiosyncrasies involved in developing strategies for global markets.
• Acknowledge the complexities involved in taking strategic decisions in a global marketplace.
• Contextualize these decisions in light of internal capabilities and external environment.
• Employ key analytical tools and frameworks helpful to managers developing global strategies.
• Understand global competition and competitive advantage.
• Analyse cases that approximate global business strategy situations.

https://international-business.univie.ac.at/studies/master-courses/

Art der Leistungskontrolle und erlaubte Hilfsmittel

• 40% Case assignment (team task - reports and presentations)
• 40% Final Examination (individual, in class)
• 10% Class participation
• 10% Peer Rating*
*At the end of the course, you will be asked to rate the contribution of the team members in your study group.

Mindestanforderungen und Beurteilungsmaßstab

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Prüfungsstoff

textbook & course slides

Literatur

Course Textbook(s):
• Global Business. M.W. Peng, Cengage Learning, 4th edition, 2017.
• International Business – Competing in the Global Marketplace. C. W. Hill, McGraw-Hill, Irwin, 13th edition, 2020

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 02.12.2024 15:45