Universität Wien
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040252 KU Special Topics in Marketing: Marketing Kommunikation 1(MA) (2024S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 07.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 14.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 21.03. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 11.04. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 18.04. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 25.04. 16:45 - 18:15 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 02.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 16.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 23.05. 16:45 - 18:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 06.06. 16:45 - 20:00 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 20.06. 16:45 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This course is aimed in particular at students of the Master's degree in Business Administration who have chosen "Marketing & International Marketing" as a major or minor and at students of the Master's degree in International Business Administration who have chosen "Marketing & International Marketing" in the in-depth phase.
This course is also open to students from other programs as well as guest students who are aiming for a specialization in marketing and who meet the study requirements.

The course seeks to critically study key concepts and theories associated with marketing communications. Also, it aims to present the variety of ways in which organisations use marketing communications, as well as the reasons behind marketing communications activities. Practical examples and main topics of scientific publications complement the theoretical background.

More information: https://marketing.univie.ac.at/en/teaching/master/courses/

Art der Leistungskontrolle und erlaubte Hilfsmittel

The total performance of the course participants includes the following partial perfomances:
Midterm Exam: 40%
Participation: 15%
Final Exam: 45%

The Midterm Exam will consist of 40 multiple-choice questions. The multiple-choice questions will be scored as follows: correct answer=1, no/wrong answer=0

The final exam will contain 15 multiple-choice questions and one essay-type question, all of which need to be answered.

Mindestanforderungen und Beurteilungsmaßstab

Attendance is compulsory throughout the semester; more than three absences will automatically result in a “Failed” grade.
By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is March 13th. Students who decide to drop the course after this deadline will be graded with 5 (failed).

The assessment of the overall perfomance of the participants is determined as follows:
1- ≥ 80 %
2- 70 - 79 %
3- 60 - 69%
4- 50 - 59 %
5- < 50%

Prüfungsstoff

Reading the textbook chapters as well as the selected research papers is an essential part od the course (especially as preparation for the sessions!) and as important as attending lectures.
Minimum requirements: attendance and active participation in discussions.

Both the midterm exam and final exam will be based on the textbooks, additional readings, and material covered in the various sessions.

Literatur

Textbook: Fill, C., Turnbull, S. (2023). Marketing Communications: fame, influencers and agility, 9th ed., Pearson Education. ISBN: 978-1-292-40032-7

Additional articles:
In addition to the textbook, selected journal articles may be used to further support students’ understanding of marketing communications. These articles will be placed on Moodle and students informed accordingly.
Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.

Further information will be given in the Introduction session!

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mi 31.07.2024 11:25