Universität Wien

040517 FK IM/KFK iMAR: International Marketing: Teil 1 (E) (2015W)

Context & Analysis

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Prüfungsimmanente Lehrveranstaltung

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least one introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by November 4th, 2015.

http://international-marketing.univie.ac.at/teaching/courses-ws1516/international-marketing-1/
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Donnerstag 05.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 12.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 19.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 26.11. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 03.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 10.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 17.12. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 07.01. 09:45 - 11:15 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 14.01. 08:00 - 14:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Freitag 15.01. 08:00 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Donnerstag 21.01. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

The course seeks to provide an overview of key concepts and analytical techniques of international marketing and illustrate its role in the global economy. Being designed for students with prior knowledge of marketing principles, the course also highlights some research contributions in international marketing.

Content: Introduction to International Marketing, Market Evaluation, Market Selection, Strategies of Internationalization

Method of the course: Lecture, Case Studies, Group Work

Art der Leistungskontrolle und erlaubte Hilfsmittel

Performance in the course will be assessed as follows:
Individual Assignment 15%
Team Assignment 40% (i.e. 20% Report and 20% Presentation)
Final Exam 45%

No material other than a dictonary may be used in the final exam.

Mindestanforderungen und Beurteilungsmaßstab

Course Grading: In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the course. No alternative formats of assessment or make-ups will be offered.

Note: Successful completion of this course is a prerequisite for attending International Marketing Teil 2 (Strategy and Management).

Prüfungsstoff

Assignments: The individual assignment will be tackled by each student. The team assignment will be tackled by teams of students, the same grade will be awarded to students belonging to the same team. Detailed instructions will be provided in the course.

Exam Format: The final exam takes 60 minutes and comprises single-choice questions (20%), and essay questions (80%). The exam will be based on the textbook, additional readings and material covered in the lectures (including case studies).

Literatur

Textbook: The required text for the course (also used in the International Marketing: Teil 2) is: Hollensen S. (2013): Global Marketing - A Decision-Oriented Approach, 6th edition, Prentice Hall.

Reading List: A list of selected additional readings, which is examinable (!), is found on the course website (see above) and on Moodle.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:29