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040824 VK EC GCM: Market Entry Strategies (VK) (2021W)
European Dimension
Prüfungsimmanente Lehrveranstaltung
Labels
GEMISCHT
service email address: opim.bda@univie.ac.at
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
- Anmeldung von Mo 13.09.2021 09:00 bis Do 23.09.2021 12:00
- Abmeldung bis Fr 15.10.2021 23:59
Details
max. 50 Teilnehmer*innen
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
The first session on 4.10.2021 is planned to be held onsite. Depending on the epidemiological situation, this can be changed to online form on a short notice.
The final exam is taking place on 17.01.2022. It is to be held ONLINE (changed from onsite on 10.01.22).
If the attendance of the onsite sessions is not possible for the reasons related to the student's situation, this should be communicated to the instructor before the session and supported by the relevant evidence (as defined by the University of Vienna).
- Montag 04.10. 15:00 - 16:30 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock (Vorbesprechung)
- Montag 11.10. 15:00 - 16:30 Digital
- Montag 11.10. 16:45 - 18:15 Digital
- Montag 18.10. 15:00 - 16:30 Digital
- Montag 18.10. 16:45 - 18:15 Digital
- Montag 08.11. 15:00 - 16:30 Digital
- Montag 08.11. 16:45 - 18:15 Digital
- Montag 15.11. 15:00 - 16:30 Digital
- Montag 15.11. 16:45 - 18:15 Digital
- Montag 22.11. 15:00 - 16:30 Digital
- Montag 22.11. 16:45 - 18:15 Digital
- Montag 29.11. 15:00 - 16:30 Digital
- Montag 29.11. 16:45 - 18:15 Digital
- Montag 06.12. 15:00 - 16:30 Digital
- Montag 06.12. 16:45 - 18:15 Digital
- Montag 13.12. 15:00 - 16:30 Digital
- Montag 13.12. 16:45 - 18:15 Digital
- Montag 10.01. 15:00 - 16:30 Digital
- Montag 10.01. 16:45 - 18:15 Digital
- Montag 17.01. 11:30 - 13:00 Digital
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
Art der Leistungskontrolle und erlaubte Hilfsmittel
The course is delivered primarily through online lectures and online team-based presentations.
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions exam taking part at the end of the semester.
Each student is strongly encouraged to participate in online discussions. Attendance is registered via an online tool and the participation is evaluated through the public chat function in the webinar tool. The participation is an important part of evaluation.
Students are strongly advised to read the assigned material from the reference books and articles, and to express opinions, comments, and insights relative to the discussion topic.
The overall level of students' knowledge is tested at an open-questions exam taking part at the end of the semester.
Mindestanforderungen und Beurteilungsmaßstab
15% - Participation
15% - Assignments
40% - Team Project
30% - Final Exam
The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.
15% - Assignments
40% - Team Project
30% - Final Exam
The attendance and participation in the webinars are mandatory and evaluated via the tools integrated in Moodle.
Technical problems can be taken into account, but only if they are timely communicated to the instructor and if all effort is exerted on the side of the student to resolve the issue.
Prüfungsstoff
Final exam consists of several open-end questions covering all main topics discussed in the course.
The main sources for the preparation to the exam are the recordings of the lectures, lecture slides and handouts, as well as the presentations of the team projects and academic papers relevant for individual topics.
The main sources for the preparation to the exam are the recordings of the lectures, lecture slides and handouts, as well as the presentations of the team projects and academic papers relevant for individual topics.
Literatur
Required Readings:
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.
Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.
Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
CAVUSGIL, S. T., KNIGHT, G., & RIESENBERGER, J. R. (2014). International business: The new realities. Harlow, Pearson Education Limited.
JOHNSON, D., & TURNER, C. (2016). European business. London: Routledge.
MANDL, I., & PATRINI, V. (2018). European born globals: job creation in young international businesses. Abingdon, Oxon: Routledge.
Additional Readings:
WALL, S., MINOCHA, S., & REES, B. (2015). International business. Harlow, England, Pearson.
WORLD BANK. Annual World Development Reports. Washington, DC: World Bank.
UNITED NATIONS. (2015). Millennium development goals report 2015. [S.l.], United Nations Pubns.
Other Materials: Other class materials such as lecture slides are to be made available before the actual start of the classes.
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 12.05.2023 00:13
The theoretical foundation and the empirical applications of the following market entry modes are discussed within the course: direct and indirect exporting, licensing, strategic alliances (non-equity and equity arrangements), franchising, FDI (brownfield investments,
greenfield investments, etc.) as well as mergers & acquisitions.For this specific course this theoretical frame is complimented by the strong orientation towards the policies and practices implemented by the companies in the EU.
Thus, we will discuss the most pressing issues faced by international firms in the EU, including the decisions about outsourcing and offshoring, as well as the challenges of balancing the interests of multiple groups of stakeholders and the role of Corporate Social Responsibility it this process.
In all discussions the students are encouraged to think about the complexity of cultural and political environments in encountered by the European firms in the process of their regional and global expansion.
As a result, by the end of the course the students are expected to be able to evaluate the advantages and drawbacks related to different modes of market entry. They should be able to provide a coherent proposition for the European firms in terms of which country / region, when and how they should enter in order to build and utilise their competitive advantage.