Universität Wien

124261 KO Critical Media Analysis (2013W)

Nationality for sale - (de)constructing commercial representations of national identities

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Prüfungsimmanente Lehrveranstaltung

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 30 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Montag 07.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 14.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 21.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 28.10. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 04.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 11.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 18.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 25.11. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 02.12. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 09.12. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 16.12. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 13.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 20.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21
  • Montag 27.01. 14:00 - 16:00 Helene-Richter-Saal UniCampus Hof 8 3G-EG-21

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

In order to understand broader cultural dynamics, we will critically examine how national identity is used as a selling point in various types of popular media. With a focus on commercial and promotional cultural texts (such as print-, TV- and online- advertisements, film trailers, cook shows and examples from the music industry) the class aims at exploring the interrelation of representation, identities, consumption, production and power.
Therefore, we will engage with multimodality and social semiotics to provide a practical and theoretical toolkit for doing critical media analysis.

Art der Leistungskontrolle und erlaubte Hilfsmittel

Participation and performance in class, offline & online homework activities, group assignments, final portfolio

Mindestanforderungen und Beurteilungsmaßstab

This course serves as a workshop to develop a critical and practical understanding of media analysis. It aims at introducing and advancing practices of cultural and media studies.

Prüfungsstoff

Interactive set up. Students will approach the topic from various theoretical perspectives and will be introduced to a range of concepts to strengthen critical media literacy. Next to class readings, in-class activities and discussions, students will work in groups on various tasks. A class blog will be set up where students will post class related ideas and findings on a regular basis. -> Regular Internet access is obligatory.

Literatur

a reader will be made available

Zuordnung im Vorlesungsverzeichnis

Studium: UF 344, BA 612
Code/Modul: UF 4.2.5-426, BA07.3
Lehrinhalt: 12-4260

Letzte Änderung: Mi 09.09.2020 00:22