Universität Wien

210070 SE BAK16: SE Spezialisierungsmodul: Political Branding (engl.) (2011W)

6.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Prüfungsimmanente Lehrveranstaltung
Moodle

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 50 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine (iCal) - nächster Termin ist mit N markiert

  • Mittwoch 12.10. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 19.10. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 09.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 16.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 23.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 30.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 07.12. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 14.12. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 11.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 18.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Mittwoch 25.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

Branding is no longer limited to explicitly commercial environments. In recent years it has been adopted as a form of strategic intervention in other spheres. Branding has been applied to entire cities and it was used increasingly by non-profit organizations and even states and government agencies. Branding is perhaps the most dominant form of marketing discourse currently in circulation and recently has become an object of research and measurement.
Although branding is ubiquitous, yet its functions in politics are still hardly theorized. If brands exist as cultural, ideological, and political objects, then brand researchers require tools developed to understand culture, politics, and ideology, in conjunction with more typical branding concepts (e.g. visual persuasion).

Art der Leistungskontrolle und erlaubte Hilfsmittel

Mindestanforderungen und Beurteilungsmaßstab

The course presents sophisticated and focused brand research, drawing from cutting edge work in brands and their multiple roles in order to understand brands at a deeper cultural level: What role does branding play in contemporary politics? How do political entities (like the EU) make use of it?

Prüfungsstoff

Literatur

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 07.09.2020 15:38