210137 SE M7 b: Political Parties and Election Campaigns in Western Europe (2015W)

Political Parties and Election Campaigns in Western Europe
This seminar examines political parties and election campaigns in Western Europe. It is divided in four parts. First, we analyze the relevant players and campaign context (e.g., types of parties and party system (change), electoral system, campaign finance and regulation). Second, based on different theories of party competition, we examine how parties choose their campaign messages (e.g., which issues, what positions on those issues, whether to promote positive party images or attack opponents) and the voters that they want to target. Third, we study the modernization of campaigns and communication techniques (e.g., the role of polling, new media, micro targeting, personalization and individualization). Finally, we assess how and to what extent campaigns matter for turnout and vote choice. Teaching is based on readings and political science theory but also on practical case studies.