Achtung! Das Lehrangebot ist noch nicht vollständig und wird bis Semesterbeginn laufend ergänzt.
220008 VO SPEZI: VO INKOM Internationale Kommunikation (2024S)
International Public Relations
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Prüfungstermine
- Dienstag 18.06.2024
- Dienstag 25.06.2024 11:30 - 13:00 Hörsaal 32 Hauptgebäude, 1.Stock, Stiege 9
- Donnerstag 26.09.2024 15:00 - 16:30 Hörsaal 1, Währinger Straße 29 1.UG
- Montag 21.10.2024 13:15 - 14:45 Hörsaal III NIG Erdgeschoß
- N Montag 27.01.2025 13:15 - 14:45 Hörsaal 16 Hauptgebäude, Hochparterre, Stiege 5
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
The lecture will start in the third week of the semester, on March 19.
- Dienstag 19.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 09.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 16.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 23.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 30.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 07.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 14.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 21.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 28.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 04.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 11.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 18.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from academia and corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written exam on the contents of the lecture (45 minutes)
25 multiple-choice questions
25 multiple-choice questions
Mindestanforderungen und Beurteilungsmaßstab
To pass the exam, at least 50 percent of the total score needs to be achieved.
Prüfungsstoff
Contents of the lecture (incl. guest lectures)
Literatur
Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Mo 28.10.2024 15:06