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220008 VO SPEZI: VO INKOM Internationale Kommunikation (2025S)
International Public Relations
Labels
An/Abmeldung
Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").
Details
Sprache: Englisch
Lehrende
Termine (iCal) - nächster Termin ist mit N markiert
- N Dienstag 04.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 11.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 18.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 25.03. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 01.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 08.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 29.04. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 06.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 13.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 20.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 27.05. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 03.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 10.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 17.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
- Dienstag 24.06. 11:30 - 13:00 Seminarraum 5, Kolingasse 14-16, EG00
Information
Ziele, Inhalte und Methode der Lehrveranstaltung
The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.
Art der Leistungskontrolle und erlaubte Hilfsmittel
Written exam on the contents of the lecture (45 minutes)
About 25 multiple-choice questions
About 25 multiple-choice questions
Mindestanforderungen und Beurteilungsmaßstab
To pass the exam, at least 50 percent of the total score needs to be achieved.
Prüfungsstoff
Contents of the lecture (incl. guest lectures)
Literatur
Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Zuordnung im Vorlesungsverzeichnis
Letzte Änderung: Fr 17.01.2025 18:26