Universität Wien
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960007 UE Media Management (2023W)

3.00 ECTS (1.00 SWS), Zertifikatskurse
Prüfungsimmanente Lehrveranstaltung
GEMISCHT

This is a fee-based continuous education and training programme/certificate course offered by the Postgraduate Center. Please note that you must be admitted to a continuing education and training programme/certificate course * to participate. For further information regarding Continuing Education Master Programs, Continuing Education Programs and Certificate Courses, please visit: https://www.postgraduatecenter.at/en/

An/Abmeldung

Hinweis: Ihr Anmeldezeitpunkt innerhalb der Frist hat keine Auswirkungen auf die Platzvergabe (kein "first come, first served").

Details

max. 30 Teilnehmer*innen
Sprache: Englisch

Lehrende

Termine

Zur Zeit sind keine Termine bekannt.

Information

Ziele, Inhalte und Methode der Lehrveranstaltung

This module emphasizes the visibility of social and cultural projects within a media space known for its increasing commercial orientation. Participants study basic marketing strategies and thus link up to the project management learned in the first module. The students will get acquainted with marketing practices of NPOs and NGOs in England, Canada, and the US, and will learn to apply creative and innovative marketing strategies. The media module will address the economic, legal, and content structures of existing channels of publishing and dissemination. Examples range from press releases and book cover texts to blogs and audio spots to radio formats and trimedia work. Participants will develop the capacity to understand the principles of the media world. Innovative media formats will be discussed and elaborated.

Contents and Thematic Focus Areas

Marketing Concepts

Working with a PR Agency

Interview techniques as interviewer and interviewee

Website, Blog, Youtube, Soundcloud

Understanding and applying the structures and rules of Austrian
Radio and TV formats

Developing journalistic network competencies

Art der Leistungskontrolle und erlaubte Hilfsmittel

Assessment is based on:
• Active participation
• Presentations of individual and/or group work with subsequent discussion
• Further examination requirements which are communicated on the course platform Moodle

Mindestanforderungen und Beurteilungsmaßstab

Prüfungsstoff

Literatur

Materials will be provided during the course and via the e-learning platform Moodle.

Zuordnung im Vorlesungsverzeichnis

Letzte Änderung: Mo 08.01.2024 15:27