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040037 SE Seminar Marketing (MA) (2024W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 09.09.2024 09:00 to Th 19.09.2024 12:00
- Registration is open from We 25.09.2024 09:00 to Th 26.09.2024 12:00
- Deregistration possible until Mo 14.10.2024 23:59
Details
max. 24 participants
Language: German
Lecturers
Classes (iCal) - next class is marked with N
- Friday 11.10. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 18.10. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 25.10. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 08.11. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 15.11. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 22.11. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 29.11. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 06.12. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 13.12. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 10.01. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- Friday 17.01. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
- N Friday 24.01. 15:00 - 16:30 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
Information
Aims, contents and method of the course
The aim of the course is the analysis, presentation, and critical documentation of studies on quantitative marketing management, as well as the writing of the seminar paper within the framework of a literature seminar. In the first two sessions, the course instructor introduces the topic. The next two blocks involve individual group meetings and the final presentation. The seminar paper must be written in German and submitted at the end of the semester.
Assessment and permitted materials
The following components make up the final grade:• Written seminar paper 60 percent
• Presentation 40 percent
• Presentation 40 percent
Minimum requirements and assessment criteria
To pass the course, a total of at least 50 percent is necessary. The positive grading range is equally divided. The seminar paper is written within a group. The course uses Turnitin for plagiarism checking.
Examination topics
Performance will be assessed based on the seminar paper , the presentation, and class participation.
Reading list
Reading
Iacobucci, D. (2013): Marketing Models: Multivariate Statistics and Marketing Analytics, South-Western.Additional reading
Lilien, G.L., Rangaswamy, A., De Bruyn, A. (2017): Principles of Marketing Engineering and Analytics, 3rd ed., DecisionPro.
Iacobucci, D. (2013): Marketing Models: Multivariate Statistics and Marketing Analytics, South-Western.Additional reading
Lilien, G.L., Rangaswamy, A., De Bruyn, A. (2017): Principles of Marketing Engineering and Analytics, 3rd ed., DecisionPro.
Association in the course directory
Last modified: We 28.08.2024 14:45