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040043 SE Conversatorium for Master Candidates (2023W)
Continuous assessment of course work
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 11.09.2023 09:00 to Fr 22.09.2023 12:00
- Registration is open from Tu 26.09.2023 09:00 to We 27.09.2023 12:00
- Deregistration possible until Fr 20.10.2023 23:59
Details
max. 24 participants
Language: German, English
Lecturers
Classes
The Colloquium is a course with continuous assessment; attendance is thus mandatory. Please, save the dates relevant to you. Which of the dates apply to you depends on who is your supervisor. Therefore, please make sure to clarify which of the announced meetings you need to attend, and whether it will be in class or online!
If your supervisor is ...Prof. Auer-Zotlöterer, please save all Thursday and Friday-dates! On Friday, October 6th we will meet to clarify the organization of the course and all questions you may have regarding the colloquium and your master's theses! Note: We will meet in person at Oskar-Morgenstern-Platz (OMP).
Information
Aims, contents and method of the course
Assessment and permitted materials
Auer-Zotlöterer:
The Colloquium will be held in german. In well-justified cases (e.g., when German is not your mother tongue) the master's thesis may be written in English; and presentations by participants' may occassionally be held in English as well.
The Colloquium will be held in german. In well-justified cases (e.g., when German is not your mother tongue) the master's thesis may be written in English; and presentations by participants' may occassionally be held in English as well.
Minimum requirements and assessment criteria
Master's Colloquium Auer-Zotlöterer
At the beginning and at the end of the semester, there will be two (Thu/Fri) presentation and discussion dates (1st concepts, 2nd thesis). Between these dates, the exchange takes place in written digital form via Moodle (submission of revised concept, intermediate status and first version). For each sub-step you will receive points; in total, a maximum of 100 points can be achieved with the partial achievements, which comprise:
Presentation MA Concept: 25 points, Revised concept: 15 points, Standings: 15 points, Presentation - SLIDES: 5 points, Presentation Master's thesis: 25 points, First version of the finished Master's thesis: 15 points.Masterkonversatorium Prof. Fuchs
Assessment:
20% Presentation topic
20% Methodology
20% Presentation Results
40% Preliminary-Thesis
Minimum requirements and assessment criteria:
In each unit, you will present your progress on your master's thesis and receive feedback from the supervisor and your peers.Masterkonversatorium Prof. Reisinger
Presentation in the colloquium
Examination topics
Colloquium Prof. Auer-Zotlöterer
Adherence to the specified deadlines (for all course contributions!)
Adherence to the specified deadlines (for all course contributions!)
Reading list
Master's Thesis Colloquium Prof. Auer-Zotlöterer
(1) Srnka, Katharina J. (2007). Integration qualitativer und quantitativer Forschungsmethoden. Der Einsatz kombinierter Forschungsdesigns als Möglichkeit zur Förderung der Theorieentwicklung in der Marketingforschung als betriebswirtschaftliche Disziplin. Marketing Zeitschrift für Forschung und Praxis 29 (4), S. 249-262.
(2) Auer-Srnka, Katharina J. (2009): Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung: Theoretische Betrachtung und Literaturanalyse. der markt. Journal für Marketing 48, S. 7-20.
(3) Srnka, Katharina J. (2009): Hypothesen und Vorwissen in der qualitativen Marktforschung. In: Buber, Renate / Holzmüller, Hartmut H. (Hrsg), Verlag Gabler, S. 159-172.
(4) Haj-Younes, Jasmin / Abildsnes, Eirik / Kumar, Bernadette / Diaz, Esperanza (2022): The road to equitable healthcare: A conceptual model developed from a qualitative study of Syrian refugees in Norway. Social Science & Medicine 292, [online].
(5) Chen, Chia-Chen / Yao, Jun-You (2018). What drives impulse buying behavior in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and In-formatics 35, S. 1249-1262.
(6) Srnka, Katharina J. / Koeszegi, Sabine T. (2009): From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results. Schmalenbach Business Review 59 (Jan), S. 29-57.
(7) Koli, Chitu (2022). Developing Theory from Literature Reviews with Theoretical Concept Synthesis: Topical, Propositional and Confirmatory Approaches. Open Source Typoscript. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3452134
(8) Grant, Maria J. / Booth Andrew (2009): A Typology of Reviews: An Analysis of 14 Review Types and Associated Methodologies. Health Information and Libraries Journal 26, S. 91-108.
(9) Von Elm, Erik / Schreiber, Gerhard / Haupt Claudia C. (2019): Methodische Anleitung für Scoping Reviews. The Journal of Evidence and Quality in Health Care 143, S. 1-7.
(10) Spilski, Anja / Gröppel-Klein, Andrea / Gierl, Heribert (2018): Avoiding Pitfalls in Experimental Research in Marketing. Marketing – Journal of Research and Management 40 (2), S. 58-91.
(11) Srnka, Katharina J. / Ebster, Claus / Koeszegi, Sabine T. (2006): Lässt sich Sympathie im persönlichen Verkauf erfolgreich vortäuschen? Eine Analyse nonverbaler & verbaler Kommunika-tion. Marketing Zeitschrift für Forschung und Praxis 28 (1), S. 39-56.
(12) Reynolds, Thomas J. / Gutman, Jonathan (1988). Laddering Theory, Method, Analysis, and Interpretation. Journal of Advertising Research 28 (1), S. 11-31.
(13) Applying Laddering Technique using Software LadderUX. Available at: https://ladderux.org/Masterkonversatorium Prof. Fuchs - Literature:
Bem, D. J. (1987). Writing the empirical journal article. The compleat academic: A practical guide for the beginning social scientist, 2, 185-219. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.687.6970&rep=rep1&type=pdf
Bem, D. J. (1995). Writing a review article for Psychological Bulletin. Psychological Bulletin, 118(2), 172. https://www.mcgill.ca/connectionslab/files/connectionslab/writingareviewpaperforpsychologicalbulletin.pdf
Warren, N. L., Farmer, M., Gu, T., & Warren, C. (2021). Marketing Ideas: How to Write Research Articles that Readers Understand and Cite. Journal of Marketing, 00222429211003560.
Williams, J. (1990). Toward Clarity and Grace. Chicago: The University of Chicago.
(1) Srnka, Katharina J. (2007). Integration qualitativer und quantitativer Forschungsmethoden. Der Einsatz kombinierter Forschungsdesigns als Möglichkeit zur Förderung der Theorieentwicklung in der Marketingforschung als betriebswirtschaftliche Disziplin. Marketing Zeitschrift für Forschung und Praxis 29 (4), S. 249-262.
(2) Auer-Srnka, Katharina J. (2009): Qualitative und kombinierte Methoden in der wissenschaftlichen Marketingforschung: Theoretische Betrachtung und Literaturanalyse. der markt. Journal für Marketing 48, S. 7-20.
(3) Srnka, Katharina J. (2009): Hypothesen und Vorwissen in der qualitativen Marktforschung. In: Buber, Renate / Holzmüller, Hartmut H. (Hrsg), Verlag Gabler, S. 159-172.
(4) Haj-Younes, Jasmin / Abildsnes, Eirik / Kumar, Bernadette / Diaz, Esperanza (2022): The road to equitable healthcare: A conceptual model developed from a qualitative study of Syrian refugees in Norway. Social Science & Medicine 292, [online].
(5) Chen, Chia-Chen / Yao, Jun-You (2018). What drives impulse buying behavior in a mobile auction? The perspective of the Stimulus-Organism-Response model. Telematics and In-formatics 35, S. 1249-1262.
(6) Srnka, Katharina J. / Koeszegi, Sabine T. (2009): From Words to Numbers: How to Transform Qualitative Data into Meaningful Quantitative Results. Schmalenbach Business Review 59 (Jan), S. 29-57.
(7) Koli, Chitu (2022). Developing Theory from Literature Reviews with Theoretical Concept Synthesis: Topical, Propositional and Confirmatory Approaches. Open Source Typoscript. Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3452134
(8) Grant, Maria J. / Booth Andrew (2009): A Typology of Reviews: An Analysis of 14 Review Types and Associated Methodologies. Health Information and Libraries Journal 26, S. 91-108.
(9) Von Elm, Erik / Schreiber, Gerhard / Haupt Claudia C. (2019): Methodische Anleitung für Scoping Reviews. The Journal of Evidence and Quality in Health Care 143, S. 1-7.
(10) Spilski, Anja / Gröppel-Klein, Andrea / Gierl, Heribert (2018): Avoiding Pitfalls in Experimental Research in Marketing. Marketing – Journal of Research and Management 40 (2), S. 58-91.
(11) Srnka, Katharina J. / Ebster, Claus / Koeszegi, Sabine T. (2006): Lässt sich Sympathie im persönlichen Verkauf erfolgreich vortäuschen? Eine Analyse nonverbaler & verbaler Kommunika-tion. Marketing Zeitschrift für Forschung und Praxis 28 (1), S. 39-56.
(12) Reynolds, Thomas J. / Gutman, Jonathan (1988). Laddering Theory, Method, Analysis, and Interpretation. Journal of Advertising Research 28 (1), S. 11-31.
(13) Applying Laddering Technique using Software LadderUX. Available at: https://ladderux.org/Masterkonversatorium Prof. Fuchs - Literature:
Bem, D. J. (1987). Writing the empirical journal article. The compleat academic: A practical guide for the beginning social scientist, 2, 185-219. http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.687.6970&rep=rep1&type=pdf
Bem, D. J. (1995). Writing a review article for Psychological Bulletin. Psychological Bulletin, 118(2), 172. https://www.mcgill.ca/connectionslab/files/connectionslab/writingareviewpaperforpsychologicalbulletin.pdf
Warren, N. L., Farmer, M., Gu, T., & Warren, C. (2021). Marketing Ideas: How to Write Research Articles that Readers Understand and Cite. Journal of Marketing, 00222429211003560.
Williams, J. (1990). Toward Clarity and Grace. Chicago: The University of Chicago.
Association in the course directory
Last modified: Tu 19.09.2023 16:26
The aim is to assist you in completing your master's thesis by the end of this semester. It serves as a regular exchange with the supervisor and the other course participants. The Colloquium provides support in the process of developing topics, scientific problem investigation, selecting and implementing suitable methods as well as writing the written work. The course is structured so as to provide you clear guidance. It offers feedback on results achieved and enables you to exchange ideas directly with each other. Last but not least, it gives you as a group of master students the opportunity to motivate each other when things are occasionally particularly difficult.Masterkonversatorium Prof. Fuchs
This Konversatorium aims at providing a regular exchange between the supervisor and the course participants in the process of investigating the research problem, selecting and implementing of suitable methods as well as the writing of the master’s thesis.
The aim is completing your master's thesis by the end of this semester.Masterkonversatorium Prof. Reisinger
The aim of this course is for you to make good progress on your master's thesis by the end of this semester. The master's thesis colloquium is intended to support you in your master's thesis project. Starting from the accepted proposal and the confirmation of supervision, this course facilitates exchange with your supervisor and other course participants during the process of theoretical and empirical work on the topic.
In the first half of the semester, participants will work on the theoretical part of their master's thesis. The supervisor will provide feedback on it, and ultimately, a group presentation will take place in person, which will consider the feedback and address both the theory and the planned empirical research.