Universität Wien
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040055 SE IM: International Market Entry Decision (2017S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

International Strategy and Organization - International Market Entry Decision
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 24 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 01.03. 11:30 - 13:00 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß (Kickoff Class)
  • Monday 03.04. 09:45 - 13:00 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 03.04. 13:15 - 14:45 Seminarraum 3 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 04.04. 09:45 - 13:00 Studierzone
  • Tuesday 04.04. 13:15 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 05.04. 09:45 - 13:00 Seminarraum 6 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 05.04. 13:15 - 14:45 Seminarraum 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Thursday 06.04. 09:45 - 11:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 06.04. 11:30 - 13:00 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 06.04. 13:15 - 14:45 Seminarraum 13 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 07.04. 09:45 - 13:00 Studierzone

Information

Aims, contents and method of the course

Course objective

Studying internationalization market entry decision as an enterprise strategy

Content

1. Choice of governance modes
2. Empirical applications in different industries

It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry strategies are discussed: cultural distance, ownership and control modes, licensing, strategic alliances, franchising as well as market entry modes of SMEs.

Methods
1. Participation/attendance during lectures
2. Student seminar presentations
3. Participation/attendance during presentations

Assessment and permitted materials

Minimum requirements and assessment criteria

The final scores shall be calculated as follows;

Seminar paper 60%
Seminar Presentation 25%

Class participation 15%

Examination topics

Reading list

(1) Exporting and Export Intermediaries as Market Entry Modes (Peng, York 2001)
(2) Licensing vs. Joint Ventures as Market Entry Mode (Jiang et al. 2007; Hennart 1988)
(3) Market Entry through Management Contract and Project Operations (Welsh, Benito, Pederson 2007, Chap. 5 and 7)
(4) International Franchising: The Propensity of Franchise Internationally (Doherty, 2007; Jell, Windsperger 2014)
(5) Choice of International Franchise Governance Modes (Jell, Windsperger 2014)
(6) Acquisition and Greenfield Investment as Market Entry Mode (Slangen, Hennart, 2007)
(7) Brownfield Investment as Market Entry Mode (Meyer, Estrin 2001)
(8) Choice of Market Entry: Mode Combination Strategies (Benito et al., 2011)
(9) Choice of Market Entry of Manufacturing and Service Firms (Ekeledo, Sivakumar 2004)
(10) Choice of Market Entry of SMEs and Start-ups (Burgel, Murray 2000; Schweizer 2012)
(11) Market Entry of Born-Global Firms (Kalinic, Cipriano Forza, 2012)
(12) The Impact of Corruption on ME-Strategy (Uhlenbruck et al. 2006)

Association in the course directory

Last modified: Mo 07.09.2020 15:28