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040154 VK eBusiness and Service Science (2021W)
Continuous assessment of course work
Labels
REMOTE
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 13.09.2021 09:00 to Th 23.09.2021 12:00
- Deregistration possible until Fr 15.10.2021 23:59
Details
max. 50 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Monday 11.10. 18:30 - 20:00 Digital
- Monday 18.10. 18:30 - 20:00 Digital
- Monday 25.10. 18:30 - 20:00 Digital
- Monday 08.11. 18:30 - 20:00 Digital
- Monday 15.11. 18:30 - 20:00 Digital
- Monday 22.11. 18:30 - 20:00 Digital
- Monday 29.11. 18:30 - 20:00 Digital
- Monday 06.12. 18:30 - 20:00 Digital
- Monday 13.12. 18:30 - 20:00 Digital
- Monday 10.01. 18:30 - 20:00 Digital
- Monday 17.01. 18:30 - 20:00 Digital
- Monday 24.01. 18:30 - 21:45 Digital
- Monday 31.01. 18:30 - 20:00 Digital
Information
Aims, contents and method of the course
Assessment and permitted materials
Breakdown of the grade:
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%
Midterm exam (online) 30%
Final exam (online) 30%
Group project 40%
Minimum requirements and assessment criteria
The following grading system is used:
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail
87.5% - 100% = “Sehr gut” (1) - Excellent
75% - 87% = “Gut” (2) - Good
62.5% - 74.5% = “Befriedigend” (3) - Fair
50% - 62% = “Genügend” (4) - Satisfactory
Below 50% = “Nicht Genügend” (5) - Fail
Examination topics
The exams are based on the lectures and written materials published on the course website (Moodle).
Reading list
Bordoloi, S., Fitzsimmons, J. and Fitzsimmons, M., 2019. Service Management. 9th ed. New York: McGraw-Hill Education.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.
Laudon, Kenneth C., and Carol G. Traver, 2020. E-commerce : Business, technology, society. Boston: Pearson, 2020.
Lovelock, C. and Wirtz, J., 2016. Services Marketing. Hackensack (N.J.): World Scientific.
Osterwalder, Alexander, et al., 2014. Value proposition design : how to create products and services customers want. Hoboken: John Wiley & Sons.
Parker, Geoffrey, Marshall Alstyne, and Sangeet P. Choudary., 2016. Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: W.W. Norton & Company.
Association in the course directory
Last modified: Fr 12.05.2023 00:12
- develop an understanding of the state of the art of service management thinking
- understand the fundamentals of electronic commerce as they apply to the marketing of online services
- be able to develop an online service that can be successfully offered in the marketThe topics covered in this course include:
Introduction to the service economy
Service strategies
Development of new services
The service encounter
Service quality
Communicating services
Introduction to e-commerce
Selling services online
Usability and user experience
Delivering services onlineTeaching methods include online lectures and exercises.