040192 VO ABWL Marketing I (2015S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

1st exam date: 26.06.2015, 13:30
2nd exam date: 01.10.2015, 13:30
3rd exam date: tba (mid of winter term 2015/16)

Moodle

Details

max. 400 participants

Language: English

Examination dates

Lecturers

Petra Riefler

Classes (iCal) - next class is marked with N

Wednesday 11.03. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 18.03. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 25.03. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 15.04. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 22.04. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 29.04. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 06.05. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 20.05. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 27.05. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 03.06. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 10.06. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 17.06. 10:15 - 11:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Wednesday 24.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Friday 26.06. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Friday 26.06. 14:45 - 15:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 01.10. 13:15 - 14:45 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Thursday 01.10. 14:45 - 15:15 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

http://international-marketing.univie.ac.at/teaching/courses-ss15/abwl-marketing-I/

Assessment and permitted materials

Minimum requirements and assessment criteria

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today's economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Examination topics

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:28