Universität Wien
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040192 VO ABWL Marketing I (2018S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

The STEOP Phase has to be successfully completed.

To access the course material (i.e. ppt slides), please register directly on Moodle (https://moodle.univie.ac.at/course/view.php?id=73074) using your u:account.

1st exam date: Wednesday, 20.06.2018, 10:00, HS 1 and HS 14

2nd exam date: Wednesday, 26.09.2018, 10:00, HS 1

3rd exam date: tba (mid of winter term 2018/19)

4th exam date: tba (end of winter term 2018/19)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-18/#c642995

Moodle

Details

Language: English

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 06.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 13.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 14.03. 11:30 - 13:00 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 20.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 17.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 18.04. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 08.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 15.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 29.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 05.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 12.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 19.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Assessment and permitted materials

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the schedule table) and material covered in the lectures.

Exam Format:
The exam takes 60 minutes and comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Minimum requirements and assessment criteria

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Examination topics

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Reading list

The required text is Jobber & Ellis-Chadwik, D. (2016): Principles and Practice of Marketing, 8th edition, McGraw-Hill (ISBN-13: 978-0077174149). Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:28