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040192 VO ABWL Marketing I (2019S)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften

For BW/IBW bachelor students: The STEOP Phase has to be successfully completed.
For EC Principles of Business Administration students: The module "PM1 Introduction to Business Administration" has to be successfully completed.

1st exam date: Tuesday, 18.06.2019, 13:30, HS 1 and HS 6

2nd exam date: Monday, 23.09.2019, 09:45, HS 1

3rd exam date: tba (mid of winter term 2019/20)

4th exam date: tba (end of winter term 2019/20)

http://international-marketing.univie.ac.at/teaching/bachelor-bwibw/courses-ss-19/#c650807

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: English

Examination dates

Lecturers

Christina Sichtmann

Classes (iCal) - next class is marked with N

Tuesday 05.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 13.03. 13:15 - 14:45 Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
Tuesday 19.03. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 20.03. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 02.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 09.04. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 07.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 14.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 21.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 28.05. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Tuesday 04.06. 09:45 - 11:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Wednesday 05.06. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The course provides an overview of main marketing concepts, techniques and applications. As an introductory course, objectives are (a) to highlight the relevance of marketing in today’s economy for management decision-making, (b) to introduce basic marketing concepts and models, and (c) to generate interest to further study the subject at an advanced level.

Assessment and permitted materials

For the exam, you need to register via u:find (https://ufind.univie.ac.at)

Exam Format: The exam takes 60 minutes and comprises 50 single-choice questions.

Scoring: Each correct answer will score 1.00 point; each wrong answer will result in -0.33 deduction; questions not attempted will score 0 points.

No material other than a dictonary may be used in the exam.

Minimum requirements and assessment criteria

Grading System: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1.

Successful completion of this course is a prerequisite for attending ABWL Marketing II. Students who fail must repeat the exam at one of the additional dates offered in the next terms. No alternative formats of assessment will be offered.

Examination topics

Although attendance is not compulsory, it is highly recommended to attend the lectures to prepare for the exam.

The course assessment is based on an exam, which will be based on the textbook (see chapters indicated in the course outline) and material covered in the lectures.

Reading list

The required text is Jobber & Ellis-Chadwik, D. (2016): Principles and Practice of Marketing, 8th edition, McGraw-Hill (ISBN-13: 978-0077174149). Students who already own the 7th edition, can also use the latter in this course (note: some chapter numbers have changed from Edition 7 to 8, please double check).

This book contains the essential reading for each topic which, for maximum benefit, should be done prior to attending the relevant session.

Association in the course directory

Last modified: Mo 07.09.2020 15:28