Universität Wien
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040192 SE Bachelor Seminar (incl. Bachelor´s Paper) (2022W)

8.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
ON-SITE

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 24 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 06.10. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 13.10. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 10.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 17.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 24.11. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 01.12. 15:00 - 17:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 15.12. 15:00 - 18:00 Digital

Information

Aims, contents and method of the course

In this course, students are expected to plan and elaborate on a research project – their bachelor’s thesis. Students will get an understanding of the stages that must be accomplished as part of a research process (e.g., literature search and review, theory building, and empirical framework) as well as the necessary skills to perform scientific research (e.g., creative thinking, academic writing, etc).
This course will cover the following topics:
- Formulating a research question
- Critically reviewing the literature
- Research philosophies and approaches
- Formulating the research design
It should be preferentially in consumer behavior (e.g., creativity, emotions, consumer psychology, hedonic consumption, colors, innovation, luxury, biases, etc.). Students can also propose a topic outside this field, but it requires approval from the course instructor.
This course is composed of two parts:
Theoretical: lectures on how to elaborate a thesis and research best practices in marketing;
Practical: group presentations (Students will work in groups (2 students) on their projects. All group members are expected to present.
more information:
https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Assessment and permitted materials

The evaluation criteria of the seminar are as follows:
• Presentation: 30%
• Participation: 10%
• Written bachelor’s thesis: 60%
Presentation: Students will be graded as a group (exceptionally, grades can vary in case of significant discrepancies during the presentation).
Written report: Students will be graded as a group (exceptionally, grades may differ; such as when peers provide extraordinarily high or low feedback on a specific student).
• The full thesis should include the following parts: introduction, theoretical background, hypothesis development, proposed methodology, discussion (i.e., theoretical contribution, expected results, possible managerial implications), and conclusion.
Participation: Grades will be based on the quality and quantity of students’ interventions. Students are encouraged to participate regularly and actively in their colleagues’ presentations.

Minimum requirements and assessment criteria

The final grade is determined as follows:
≥ 80%: 1
≥ 70%: 2
≥ 60%: 3
≥ 50%: 4
< 50%: 5 (fail)

Examination topics

Students are provided with course materials (lectures). Students are encouraged to read or consult the proposed literature.

Reading list

Sauders M., Philip Lewis P., Thornhill A. (2009) Research methods for business students - 5th edition, Pearson Education Limited

Malhotra N. (2010) Marketing Research . An Applied Orientation – 6th edition, Pearson

Association in the course directory

Last modified: Th 11.05.2023 11:27