Universität Wien
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040217 SE Seminar International Marketing (MA) (2017W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Although the course is held in English, sound knowledge of German is necessary for relevant project work.

Students taking this course must have already successfully completed International Marketing Research 2 or Marktforschung 2.

It is absolutely essential that all registered students attend the first session on October 2nd, 2017 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

Exchange students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 14th, 2017.

http://international-marketing.univie.ac.at/teaching/master-bwibw/courses-ws-1718/#c637028
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 24 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 02.10. 13:15 - 14:45 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 12.12. 08:00 - 17:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 13.12. 08:00 - 17:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 14.12. 08:00 - 11:30 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 14.12. 11:30 - 13:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock
  • Thursday 14.12. 13:00 - 15:00 Seminarraum 5 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The seminar seeks to apply substantive and methodological concepts acquired from the other courses of the Major in Marketing and International Marketing to specific international Marketing problems. The aim is to integrate and consolidate previously acquired knowledge on analyzing international marketing issues in the form of a specific project.

The specific content of the seminar varies from year to year depending on the specific topic and associated project. Topics may include consumer behavior in a globalized marketplace, country of origin effects, global branding issues, or cultural influences on consumer decision making.

Assessment and permitted materials

Performance in the seminar will be assessed on the basis of the quality of the written report, the effectiveness of the oral presentation and participation in the class discussions.

Minimum requirements and assessment criteria

In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

Examination topics

Students will work in teams of 2-3 students on a specific seminar topic which will involve literature consultation and empirical research. Based on this, they will (a) prepare a written report (Seminararbeit), and (b) make an oral presentation to the class. The language for both will be English.

Students will be expected to keep in close touch with the relevant Lehrstuhl contact throughout the preparation of the Seminararbeit.

Reading list

Appropriate literature will be provided depending on the specific topic.

Association in the course directory

Last modified: Mo 07.09.2020 15:28