Universität Wien
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040223 KU Building Blocks of Marketing 1: Marketing Research (MA) (2022W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
ON-SITE

Summary

1 Montanari , Moodle
2 Montanari , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

ATTENTION: Group project presentations are on Friday, 13.01.2023, starting at 09:45 am and continuing the whole day.

  • Monday 03.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 10.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 17.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 24.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 31.10. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 07.11. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 14.11. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 21.11. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 28.11. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 05.12. 11:30 - 13:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 13.01. 09:45 - 18:15 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 23.01. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Group 2

It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Both the course and the exams will take place and held in English. However, sound knowledge of German is necessary for successful completion of relevant project work.

Exchange students must have successfully completed at least a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 10th, 2021.

https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ws-202122/

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

ATTENTION: Group project presentations are on Monday, 16.01.2023, starting at 09:45 am and continuing the whole day. Please note the room change at 02:45 pm.

  • Monday 03.10. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 10.10. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 17.10. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 24.10. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 31.10. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 07.11. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Monday 14.11. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 21.11. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 28.11. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 05.12. 15:00 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Monday 16.01. 09:45 - 14:45 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 16.01. 15:00 - 18:15 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 23.01. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Information

Aims, contents and method of the course

The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement. Students also gain hands-on experience by conducting a marketing research project.

Assessment and permitted materials

Performance in the course will be assessed as follows:
Midterm exam 35 %
Project 25 %
Final Exam 40 %

No material other than a dictonary may be used in the final exam.

Minimum requirements and assessment criteria

As the course has “prüfungsimmanenten Charakter”, attendance is compulsory throughout the semester (see also Admission and Attendance Policies on our homepage); more than three absences will automatically result in a “failed” grade.

The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.

By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).

Erasmus students must have successfully completed a basic/introductory marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by October 7th, 2022.

Registered students who, for whatever reason, are not able to take the course must de-register electronically. The latest date by which the course can be dropped is October 14. Students who decide to drop the course after this deadline will be graded with 5 (failed).

It is absolutely essential that all registered students attend the first session on October 3rd 2022 (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations.

Examination topics

The group project will be tackled in groups of 5-6 students (further details will be given in the Introduc-tion session); the same grade will be awarded to all students belonging to the same group.

The exams will consist of both open-ended and multiple-choice questions and will be based on the textbooks, additional readings and material covered in the various sessions.

Reading list

Textbook:

Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)

Reading List:

In addition to the text book, selected journal articles and/or videos may be used to further support students’ understanding of marketing research. These articles and videos will be placed on Moodle and students informed accordingly.

Reading the textbook chapters as well as the selected research papers is an essential part of the course (especially as preparation for the sessions!) and as important as attending lectures.

Association in the course directory

Last modified: Mo 19.09.2022 13:07