Universität Wien
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040223 KU Building Blocks of Marketing 1: Marketing Research (MA) (2024W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
Moodle
Tu 28.01. 11:30-13:00 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 01.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 08.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 15.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 22.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 29.10. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 05.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 12.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 19.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 26.11. 11:30 - 13:00 Hörsaal 7 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 14.01. 11:30 - 13:00 Digital

Information

Aims, contents and method of the course

The course seeks to introduce core concepts and techniques associated with the design and execution of marketing research projects. It focuses particularly on the research process, data collection issues, questionnaire design, sampling and measurement.

Assessment and permitted materials

This course is a continuing university course with an ongoing examination. The total performance assessment is based on the following partial performances:
• Participation: 20 %
• Midterm exam: 35 %
• Final Exam: 45 %

By registering for this course, you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, exams, etc.).
Registered students who, for whatever reason, are not able to take the course must de-register elec- tronically. The latest date by which the course can be dropped is October 12th. Students who decide to drop the course after this deadline will be graded with 5 (failed).
It is absolutely essential that all registered students attend the first session on October 06th 2023 (In- troduction) as failure to do so will result in their exclusion from the course. Students should also regularly check our homepage for any changes in dates/times or locations. https://ufind.univie.ac.at/

Minimum requirements and assessment criteria

The assessment of the overall performance of the participants is determined as follows:
1 ≥ 88 %
2 ≥ 75 %
3 ≥ 63 %
4 ≥ 50 %
5 < 50 %
Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). There are no opportunities for make-ups offered.

Examination topics

Theoretical content will be explained in a lecture. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.

Reading list

Textbook:

Zikmund, W.G. and Babin, B.J. (2016): Exploring Marketing Research, 11th edition, South-Western Cengage Learning. (ISBN-10 1305263529)

Association in the course directory

Last modified: We 25.09.2024 16:25