Universität Wien
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040281 KU International Strategy (MA) (2022S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
MIXED
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

NOTE: This is a hybrid course. That is, the course is designed such that each session can be held on-premises or on-line. Conditions permitting, sessions will be held on-premises. Otherwise, they will be held on-line.
To participate in the on-line sessions of this course you must be registered, and you need an active Moodle account. You find the virtual classroom on the Moodle Website for the course.

  • Friday 04.03. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 18.03. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 25.03. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 01.04. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 08.04. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 29.04. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 06.05. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 13.05. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 20.05. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 10.06. 11:30 - 14:45 Digital
    Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The detailed syllabus is available for downloading here: https://strategy.univie.ac.at/fileadmin/user_upload/p_strategy/Students/MAKoschat_UniWien_International_Strategy_SS2022_Syllabus_14February2022.pdf

The purpose of the course is to give its participants a conceptual – and at the same time practical –understanding of how firms formulate and execute their international strategies and to show them how leading businesses succeed and fail (!) in their international endeavors. The course is organized along two basic questions, namely WHY and HOW. That is: Why should a firm compete internationally and expect to succeed? And how should a firm go about establishing, organizing and benefiting from its international presence?

Major topics include:
• Why do (some) firms succeed in international markets
• Why can successful firms struggle with their international expansion
• How do firms find suitable partners for international expansion
• How do firms establish an international presence through acquisition
• How do firms leverage and benefit from their international presence

The primary method of learning in this course is based on managerially-oriented case discussions, supplemented by short lectures of the course director. The cases used tap into the experience of managers operating in real-world companies and coping with practical management and business decisions. The cases capture the complexity faced by managers on all levels.

Assessment and permitted materials

The final score for this course depends on three partial scores for:

1) Preparation of the case material for class discussion: The evaluation is based on individual submissions of each participant. (40%)

2) Participation in class discussion: Class attendance is mandatory. This is a so-called "Prüfungsimmanente Lehrveranstaltung." (20%)

3) Final exam: This is a written exam and consists of the analysis of a case similar to the cases that have been discussed in class during the course. (40%)

Minimum requirements and assessment criteria

To receive a passing grade, the final score must be at least 50% of the maximally attainable score.

Examination topics

Note that this applies only to the first of the three evaluation criteria mentioned above. The material that will be tested is contained in the cases assigned for this course. The other two evaluation criteria are based on skills acquired during the course.

Reading list

There are six required case studies. These cases are copyrighted material, and the case publishers expect to be paid for their use. Therefore, each course participant must purchase his or her copy of the case set.

Association in the course directory

Last modified: Th 11.05.2023 11:27