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040296 SE Seminar International Marketing (MA) (2021S)
Continuous assessment of course work
Labels
MIXED
Although the course is held in English, sound knowledge of German is necessary for relevant project work.Students taking this course must have already successfully completed International Marketing Research 2 or Marktforschung 2.It is absolutely essential that all registered students attend the first session (Introduction/Vorbesprechung) as failure to do so will result in their exclusion from the course.By registering for this course you agree that the automated plagiarism software Turnitin processes and stores your data (i.e. project work, seminar papers, etc.)Exchange students must have successfully completed at least one international marketing course at their home university. To be able to attend the course they must hand in a relevant transcript/certificate by March 7th, 2021.https://international-marketing.univie.ac.at/studies/master-bwibw/courses-ss-2021/
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Th 11.02.2021 09:00 to Mo 22.02.2021 12:00
- Registration is open from Th 25.02.2021 09:00 to Fr 26.02.2021 12:00
- Deregistration possible until We 31.03.2021 23:59
Details
max. 24 participants
Language: English
Lecturers
Classes (iCal) - next class is marked with N
- Monday 01.03. 15:00 - 16:30 Digital
- Tuesday 16.03. 15:00 - 16:30 Digital
- Tuesday 23.03. 15:00 - 16:30 Digital
- Wednesday 16.06. 09:45 - 18:15 Hörsaal 1 Oskar-Morgenstern-Platz 1 Erdgeschoß
- Thursday 17.06. 11:30 - 18:15 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
- Friday 18.06. 08:00 - 14:45 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock
Information
Aims, contents and method of the course
The seminar seeks to apply substantive and methodological concepts acquired from the other courses of the Major in Marketing and International Marketing to specific international Marketing problems. The aim is to integrate and consolidate previously acquired knowledge on analyzing international marketing issues in the form of a specific project.The specific content of the seminar varies from year to year depending on the specific topic and associated project. Topics may include consumer behavior in a globalized marketplace, country of origin effects, global branding issues, or cultural influences on consumer decision making.
Assessment and permitted materials
Performance in the seminar will be assessed on the basis of the quality of the written report, the effectiveness of the oral presentation and participation in the class discussions.
Minimum requirements and assessment criteria
In total, a minimum of 50 percent needs to be attained to pass the course. The grading system looks as follows: 0 to 49% - grade 5, 50 to 59% - grade 4, 60 to 69% - grade 3, 70 to 79% - grade 2, 80 to 100% - grade 1. Students who fail must repeat the entire course (and must register in the usual way next time the course is offered). No opportunities for make-ups will be offered.
Examination topics
Students will work in teams of 2-3 students on a specific seminar topic which will involve literature consultation and empirical research. Based on this, they will (a) prepare a written report (Seminararbeit), and (b) make an oral presentation to the class. The language for both will be English.Students will be expected to keep in close touch with the relevant Lehrstuhl contact throughout the preparation of the Seminararbeit.
Reading list
Appropriate literature will be provided depending on the specific topic.
Association in the course directory
Last modified: Fr 12.05.2023 00:12