Universität Wien
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040428 UK ABWL Marketing II (2022W)

3.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
ON-SITE

Summary

1 Raff , Moodle
2 Alves , Moodle
3 Leri , Moodle
4 Leri , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

max. 50 participants
Language: German
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 03.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 10.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 17.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 24.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 31.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 07.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 14.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 21.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 28.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 05.12. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 12.12. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Monday 09.01. 11:30 - 13:00 Hörsaal 6 Oskar-Morgenstern-Platz 1 1.Stock

Aims, contents and method of the course

This course deepens the content of the course VO ABWL Marketing 1. The terminology learned there and the basic concepts of marketing are now applied to real-world marketing problems. Case studies are used to analyze real companies from Austrian and international marketing practice. The results and proposed solutions worked out in groups are then presented and discussed in the plenum. The course is intended for further engagement with the subject of marketing and the consideration of marketing decisions from theEncourage management perspective.The course deals with well-known marketing topics in more depth and is intended to help sharpen the understanding of complex practical decisions in the field of marketing.
Within the framework of strategic marketing, the following subject areas are examined in more detail:
- Marketing environment
- Consumer behavior
- Market research
- Market segmentation and market positioning
In the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution Policy
- Communication policy
- Pricing policy
In the first unit, the students are assigned a case study, which should be solved and worked out in small groups. From the fourth unit, two of these drafts are then presented by the students in each unit and discussed with colleagues. Please note the rules of correct scientific work in the context of this elaboration, cite your sources used:http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-scientific-practice/For further information regarding correct citation, please refer to the following book:Ebster, C., Stalzer, L. (2017): Scientific work for economists and social scientists.5th edition, Vienna, Facultas.please see for more information: https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Group 2

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 06.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 13.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 20.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 27.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 03.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 10.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 17.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 24.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 01.12. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Friday 09.12. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Thursday 15.12. 13:15 - 14:45 Digital
  • Monday 09.01. 11:30 - 13:00 Hörsaal 14 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

This course deepens the content of the course VO ABWL Marketing 1. The terminology learned there and the basic concepts of marketing are now applied to real-world marketing problems. Case studies are used to analyze real companies from Austrian and international marketing practice. The results and proposed solutions worked out in groups are then presented and discussed in the plenum. The course is intended for further engagement with the subject of marketing and the consideration of marketing decisions from theEncourage management perspective.The course deals with well-known marketing topics in more depth and is intended to help sharpen the understanding of complex practical decisions in the field of marketing.
Within the framework of strategic marketing, the following subject areas are examined in more detail:
- Marketing environment
- Consumer behavior
- Market research
- Market segmentation and market positioning
In the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution Policy
- Communication policy
- Pricing policy
In the first unit, the students are assigned a case study, which should be solved and worked out in small groups. From the fourth unit, two of these drafts are then presented by the students in each unit and discussed with colleagues. Please note the rules of correct scientific work in the context of this elaboration, cite your sources used:http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-scientific-practice/For further information regarding correct citation, please refer to the following book:Ebster, C., Stalzer, L. (2017): Scientific work for economists and social scientists.5th edition, Vienna, Facultas.please see for more information: https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Group 3

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 04.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 18.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 25.10. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 08.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 15.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 22.11. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 29.11. 11:30 - 13:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 29.11. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 06.12. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 13.12. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 10.01. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 17.01. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 24.01. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 31.01. 11:30 - 13:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

This course deepens the content of the course VO ABWL Marketing 1. The terminology learned there and the basic concepts of marketing are now applied to real-world marketing problems. Case studies are used to analyze real companies from Austrian and international marketing practice. The results and proposed solutions worked out in groups are then presented and discussed in the plenum. The course is intended for further engagement with the subject of marketing and the consideration of marketing decisions from theEncourage management perspective.The course deals with well-known marketing topics in more depth and is intended to help sharpen the understanding of complex practical decisions in the field of marketing.
Within the framework of strategic marketing, the following subject areas are examined in more detail:
- Marketing environment
- Consumer behavior
- Market research
- Market segmentation and market positioning
In the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution Policy
- Communication policy
- Pricing policy
In the first unit, the students are assigned a case study, which should be solved and worked out in small groups. From the fourth unit, two of these drafts are then presented by the students in each unit and discussed with colleagues. Please note the rules of correct scientific work in the context of this elaboration, cite your sources used:http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-scientific-practice/For further information regarding correct citation, please refer to the following book:Ebster, C., Stalzer, L. (2017): Scientific work for economists and social scientists.5th edition, Vienna, Facultas.please see for more information: https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Group 4

Achtung bitte unter folgendem link anmelden:
https://uspace.univie.ac.at/web/studium/anmeldung/-/as-studierende-registrierung/lv/040428/4/2022W

max. 50 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 04.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 18.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 25.10. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 08.11. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 15.11. 13:15 - 14:45 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 22.11. 13:15 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 29.11. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 4 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 06.12. 13:15 - 14:45 Hörsaal 17 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 13.12. 13:15 - 14:45 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 10.01. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 17.01. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 24.01. 13:15 - 14:45 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Tuesday 31.01. 13:15 - 14:45 Hörsaal 12 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß

Aims, contents and method of the course

This course deepens the content of the course VO ABWL Marketing 1. The terminology learned there and the basic concepts of marketing are now applied to real-world marketing problems. Case studies are used to analyze real companies from Austrian and international marketing practice. The results and proposed solutions worked out in groups are then presented and discussed in the plenum. The course is intended for further engagement with the subject of marketing and the consideration of marketing decisions from theEncourage management perspective.The course deals with well-known marketing topics in more depth and is intended to help sharpen the understanding of complex practical decisions in the field of marketing. Within the framework of strategic marketing, the following subject areas are examined in more detail:
- Marketing environment
- Consumer behavior
- Market research
- Market segmentation and market positioning
In the second half of the course, operational marketing decisions are examined:
- Product policy
- Distribution Policy
- Communication policy
- Pricing policy
In the first unit, the students are assigned a case study, which should be solved and worked out in small groups. From the fourth unit, two of these drafts are then presented by the students in each unit and discussed with colleagues. Please note the rules of correct scientific work in the context of this elaboration, cite your sources used:http://studienpraeses.univie.ac.at/informationsmaterial/sicherung-der-guten-scientific-practice/For further information regarding correct citation, please refer to the following book:Ebster, C., Stalzer, L. (2017): Scientific work for economists and social scientists.5th edition, Vienna, Facultas.please see for more information: https://marketing.univie.ac.at/studium/bachelor/lvs-im-wintersemester/

Information

Assessment and permitted materials

This is a course with continuous assessment, the assessment of performance is based on the following partial performances:
- Development and presentation of the case study 40%
- Participation 20%
- Final test 40%
The 20% participation is achieved when students contribute regularly, actively and meaningfully. The focus of the final test is on the application of the concepts learned in VO ABWL Marketing Attendance in the first lecture is compulsory otherwise you get deregistered! A total of at least 50% is required for a positive completion of UK Marketing. Attendance in the units is compulsory. Students who are absent more than three times will be assessed negatively. Attendance is required when presenting your own case study!

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

Examination material is the content of the course and the specified literature on which the content of the individual units of the course is based.Course documents, which prepare the contents of the textbook according to the course units, are made available to students online (via Moodle) for exam preparation.

Reading list

Kotler, P., Armstrong, G., Harris, L. C., Piercy, N. (2019): Grundlagen des Marketing, siebte Edition., Pearson Education Deutschland GmbH. The course is supported by the e-learning platform Moodle (https://moodle.univie.ac.at). Students with a valid u:net account will be activated by the lecturer after the first unit.Information about the course is thus made available to colleagues.

Association in the course directory

Last modified: Th 11.05.2023 11:27