Universität Wien
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040535 UK Marketing Instruments A (2022W)

Social Media Marketing

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work
ON-SITE

ACHTUNG: Dieser Kurs kann auch für Marketing Instrumente B absolviert werden!! (Wenn der Titel unterschiedlich ist.)
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 05.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 12.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 19.10. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 09.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 16.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 23.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 30.11. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 07.12. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 14.12. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 11.01. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 18.01. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 25.01. 13:15 - 14:45 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The aim of the course is to deepen the students' knowledge of marketing and to give a well-founded introduction to social media marketing. The different types of social media and the specifics of social media marketing compared to traditional marketing will be discussed. The course is designed to encourage further engagement with the subject of marketing.
The following objectives are to be achieved with the offered course:
• Expanding knowledge of the subject of marketing (based on the introductory courses)
• More detailed study of social media marketing as a form of corporate communication
• Improving the understanding of academic articles and their practical applications
The target group of the course are primarily students of the bachelor's degree in business administration who have chosen the professional field of marketing management in the advanced phase.
Theoretical content is explained in a lecture. Each unit (apart from the first event and the two tests) consists of a 60-minute lecture on theoretical basics by the teacher and an approx. 30-minute application of what has been learned. Please note: the accompanying study of the literature is absolutely necessary, since not all content can be covered within the framework of the lecture.

Assessment and permitted materials

This course is a continuing university course with an ongoing examination. The performance assessment is based on the following partial services:
- Individual collaboration (25%)
- Intermediate test (30%)
- Final test (45%)
Opportunities to repeat missed or insufficiently completed partial performances cannot be offered. The intermediate test covers the subject matter of the previous units, the final test covers the entire subject matter. A total of at least 50% is required for a positive completion of the course.
The "individual cooperation" is based on cooperation in the individual courses. Cancellation of the course without sanctions is possible until October 11th, 2022. Students who have not deregistered by then will be assessed according to their performance.

Minimum requirements and assessment criteria

1 ≥ 88%
2 ≥ 75%
3 ≥ 63%
4 ≥ 50%

Examination topics

Examination material is the content of the course and the specified literature on which the content of the individual units of the course is based.
Course documents, which prepare the contents of the textbook according to the course units, are made available to students online (via Moodle) for exam preparation.

Reading list

The contents of the course are largely based on the textbook Tuten, Tracy L. Social Media Marketing. Fourth edition. SAGE Publications, Ltd. (UK), 2020. In addition, individual current scientific publications on the respective subject areas will be discussed together, these will be announced at the beginning of the course.

Association in the course directory

Last modified: Mo 19.09.2022 12:47