Universität Wien
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040535 UK Marketing Instruments A (2024W)

Social Media Marketing

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 01.10. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 15.10. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 22.10. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 29.10. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 05.11. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 12.11. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
    Seminarraum 14 Oskar-Morgenstern-Platz 1 2.Stock
  • Tuesday 19.11. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 26.11. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 07.01. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 14.01. 09:45 - 11:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Tuesday 28.01. 09:45 - 11:15 Hörsaal 10 Oskar-Morgenstern-Platz 1 2.Stock
    Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock

Information

Aims, contents and method of the course

The course aims to deepen students' knowledge of marketing and to provide a solid introduction to social media marketing. The different types of social media and the special features of social media marketing compared to traditional marketing are discussed. The course is intended to encourage further study of the subject of marketing.

Assessment and permitted materials

The performance assessment is based on the following partial performances:
• Individual participation (20%)
• Intermediate test 35%
• Final test 45%

Minimum requirements and assessment criteria

A total of at least 50 points is required for positive completion of the course. Opportunities to repeat missed or poorly completed sub-credits cannot be offered.

The assessment of the overall performance of the participants is based on the following scale:

1. Very Good ≥ 88%
2. Good ≥ 75%
3. Satisfactory ≥ 63%
4. Sufficient ≥ 50%
5. Insufficient < 50%

Examination topics

Reading list

Association in the course directory

Last modified: We 25.09.2024 16:25