Universität Wien
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040562 VK IM: International Strategy & Organization (E) (2009W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 09.10. 09:00 - 13:30 Hörsaal 11
  • Friday 16.10. 09:00 - 13:30 Hörsaal 11
  • Friday 23.10. 09:00 - 13:30 Hörsaal 11
  • Friday 30.10. 09:00 - 13:30 Hörsaal 11
  • Friday 06.11. 09:00 - 13:30 Hörsaal 11
  • Friday 13.11. 09:00 - 13:30 Hörsaal 11
  • Friday 20.11. 09:00 - 13:30 Hörsaal 11
  • Friday 27.11. 09:00 - 13:30 Hörsaal 11
  • Friday 04.12. 09:00 - 13:30 Hörsaal 11
  • Friday 11.12. 09:00 - 13:30 Hörsaal 11
  • Friday 18.12. 09:00 - 13:30 Hörsaal 11
  • Friday 08.01. 09:00 - 13:30 Hörsaal 11
  • Friday 15.01. 09:00 - 13:30 Hörsaal 11
  • Friday 22.01. 09:00 - 13:30 Hörsaal 11
  • Friday 29.01. 09:00 - 13:30 Hörsaal 11

Information

Aims, contents and method of the course

This course is concerned with the evolution of the multinational firm and the formation of the network structure of the MNC. The course will consist of lectures, presentations and case analysis. The student is expected to develop skills in evaluating international competitive strategies in multicultural environments, in designing alternative organizational forms for multinational firms, in the use of international licensing, strategic alliances, merger & acquisitions, consortia, franchising and clusters, in identifying appropriate forms of market entry, and in developing network strategies to create competitive advantage of nations, regions and cities.
Goals
The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on the strategy and organization of the multinational firm as global network.

Method
The course consists of two parts:
(A) Lectures
(B) Case Studies Presentation

Evaluation - Total points (100)
a. 6 Summaries of papers (3-4 pages) (30)
b. Group work (case study) and Group Paper (2-4 persons) (40)
b. Presentation of the group paper (15)
c. Active participation at the class and the public lectures (15).

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Content
The following topics are discussed:
1. Multinational firm as a global network: Existence and evolution
2. Culture and organization of the multinational firm
3. Strategy of the MNC
4. Organization structure of the MNC
5. Internationalization through licensing
6. Internationalization through joint ventures and strategic alliances
7. Internationalization through consortia
8. Internationalization through mergers & acquisitions
9. Internationalization through franchising networks
10. Internationalization through countertrade
11. Market entry through networks
12. Competitive advantage through international clusters

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:29