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040587 DK PhD-M: Qualitative Research Methods (2009S)
Continuous assessment of course work
Labels
Details zu den einzelnen Terminen siehe Merkblatt
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
- Registration is open from Mo 09.02.2009 09:00 to Su 22.02.2009 23:59
- Registration is open from Th 26.02.2009 09:00 to Fr 27.02.2009 23:59
- Deregistration possible until Sa 14.03.2009 23:59
Details
max. 15 participants
Language: English
Lecturers
Classes
Currently no class schedule is known.
Information
Aims, contents and method of the course
Assessment and permitted materials
Course Structure & Grading
The course comprises an opening-session (April 22nd, 2009), four theory-sessions (taking
place June 30th & July 1st), a kick off-meeting for the research project (July 2nd), the data
analysis-phase (July-September), and a final presentation-session (September 30th, 2009).
Theory sessions will take the form of workshop-sessions placing particular emphasis on student
participation and assignments. The practical analysis-phase will be guided and comprise
regular meetings with one of the instructors to discuss progress and potential problems.
Participants will be assessed based on class participation (20 %), assignment (30 %), and the
qualitative research project (50 %).
The course comprises an opening-session (April 22nd, 2009), four theory-sessions (taking
place June 30th & July 1st), a kick off-meeting for the research project (July 2nd), the data
analysis-phase (July-September), and a final presentation-session (September 30th, 2009).
Theory sessions will take the form of workshop-sessions placing particular emphasis on student
participation and assignments. The practical analysis-phase will be guided and comprise
regular meetings with one of the instructors to discuss progress and potential problems.
Participants will be assessed based on class participation (20 %), assignment (30 %), and the
qualitative research project (50 %).
Minimum requirements and assessment criteria
Course Objectives, Requirements & Registration
The course addresses PhD-researchers and is designed for the PhD Management core programme.
It shall provide the theoretical foundations and practical skills to effectively apply
qualitative and mixed (qualitative-quantitative) research methods in the business disciplines.
Knowledge in Philosophy of Science as well as Quantitative Research Methodology (Multivariate
Business Statistics, Structural Equation Modeling) is eligible but not mandatory. Independent
literature research, effective self- and group-organization in data handling as well
as regular, reliable reporting throughout the course are expected.
Students wishing to take this course must register (with points) on (P)ISWI during the registration
period. The number of participants is restricted to 15.
The course addresses PhD-researchers and is designed for the PhD Management core programme.
It shall provide the theoretical foundations and practical skills to effectively apply
qualitative and mixed (qualitative-quantitative) research methods in the business disciplines.
Knowledge in Philosophy of Science as well as Quantitative Research Methodology (Multivariate
Business Statistics, Structural Equation Modeling) is eligible but not mandatory. Independent
literature research, effective self- and group-organization in data handling as well
as regular, reliable reporting throughout the course are expected.
Students wishing to take this course must register (with points) on (P)ISWI during the registration
period. The number of participants is restricted to 15.
Examination topics
Reading list
Mandatory Papers
Qualitative Data & Methods of Data Collection
.. Belk, Russel W./Ger, Güliz/Askegaart, Soren (1997): Consumer Desire in Three
Cultures: Results from Projective Research, Advances in Consumer Research 24, 1-5.
.. Belk, Russel W./Pollay, Richard W. (1985): Images of Ourselves: The Good Life
in Twentieth Century Advertising, Journal of Consumer Research 11 (4), 887¿897.
.. Schouten, John W./McAlexander, James H. (1995): Subcultures of Consumption:
An Ethnography of the New Bikers, Journal of Consumer Research 22 (June), 43-61.
.. Stern, Barbara B./Thompson, Craig J./Arnould, Eric J. (1998): Narrative Analysis of a
Marketing Relationship: The Consumer¿s Perspective, Psychology & Marketing 15 (3),
195-214.
(list continued on next page ¿)
Qualitative Research Designs & Data Analysis
.. Lombard, Matthew/Snyder-Duch, Jennifer (2002):
Content Analysis in Mass Communication: Assessment and Reporting of
Intercoder Reliability, Human Communication Research 28 (4), 587-472
&
Lombard, Matthew/Snyder-Duch, Jennifer (2003): Correction,
Human Communication Research 29 (3), 469-472.
.. Srnka, Katharina J./Koeszegi, Sabine T. (2007): From Words to Numbers ¿
How to Transform Rich Qualitative Data into Meaningful Quantitative Results,
Schmalenbach Business Review 59 (January), 29-57.
.. Thompson, Craig J. (1997): Interpreting Consumers: A Hermeneutical Framework
for Deriving Marketing Insights from the Texts of Consumers¿ Consumption Stories,
Journal of Marketing Research 34 (November), 438-455.
Mixed Research Approaches & Earlier Qualitative-Quantitative Research Methods
.. Amaratunga, Dilanthi/Baldry, David/Sarshar, Marjan/Newton, Rita (2002):
Quantitative and qualitative research in the built environment:
Application of ¿mixed¿ research approach, Work Study 51 (1), 17-31.
.. Arnold, Mark J./Reynolds, Kristy E./Ponder, Nicole/Lueg, Jason E. (2004):
Customer delight in a retail context: investing delightful and terrible shopping
experiences, Journal of Business Research 58, 1132-1145.
.. Ter Hofstede, Frenkel/Audenaert, Anke/Steenkamp, Jan-Benedict E.M./Wedel,
Michel (1998): An investigation into the association pattern technique as a
quantitative approach to measuring means-end chains,
International Journal of Research in Marketing 15, 37-50.
Prepare mandatory papers for active class participation .. by June 30th.
Recommended Readings
.. Flick, Uwe (2006). An Introduction to Qualitative Research, 3rd ed, Sage,
London et al. + Part 6 (Chapters 20-22) of the 2nd Edition!
.. Saunders, Mark/Lewis, Philip/Thornhill, Adrian (2007): Research Methods
for Business Students, 4th Ed., Prentice Hall/Pearson Education
Additional (In-depth) Readings
.. Strauss, Anselm / Corbin, Juliet (1990). Basics of Qualitative Research:
Grounded Theory ¿ Procedures and Techniques, Sage: London et al.
.. Miles, Matthew B. / Huberman, A. Michael (1994): Qualitative Data Analysis,
2nd Ed., Sage: Thousand Oaks et al.
.. Teddlie, Charles / Tashakkori, Abbas (2009). Foundations of Mixed Methods
Research: Integrating Quantitative and Qualitative Approaches in the Social
and Behavioral Sciences, Sage: Los Angeles et al.
Qualitative Data & Methods of Data Collection
.. Belk, Russel W./Ger, Güliz/Askegaart, Soren (1997): Consumer Desire in Three
Cultures: Results from Projective Research, Advances in Consumer Research 24, 1-5.
.. Belk, Russel W./Pollay, Richard W. (1985): Images of Ourselves: The Good Life
in Twentieth Century Advertising, Journal of Consumer Research 11 (4), 887¿897.
.. Schouten, John W./McAlexander, James H. (1995): Subcultures of Consumption:
An Ethnography of the New Bikers, Journal of Consumer Research 22 (June), 43-61.
.. Stern, Barbara B./Thompson, Craig J./Arnould, Eric J. (1998): Narrative Analysis of a
Marketing Relationship: The Consumer¿s Perspective, Psychology & Marketing 15 (3),
195-214.
(list continued on next page ¿)
Qualitative Research Designs & Data Analysis
.. Lombard, Matthew/Snyder-Duch, Jennifer (2002):
Content Analysis in Mass Communication: Assessment and Reporting of
Intercoder Reliability, Human Communication Research 28 (4), 587-472
&
Lombard, Matthew/Snyder-Duch, Jennifer (2003): Correction,
Human Communication Research 29 (3), 469-472.
.. Srnka, Katharina J./Koeszegi, Sabine T. (2007): From Words to Numbers ¿
How to Transform Rich Qualitative Data into Meaningful Quantitative Results,
Schmalenbach Business Review 59 (January), 29-57.
.. Thompson, Craig J. (1997): Interpreting Consumers: A Hermeneutical Framework
for Deriving Marketing Insights from the Texts of Consumers¿ Consumption Stories,
Journal of Marketing Research 34 (November), 438-455.
Mixed Research Approaches & Earlier Qualitative-Quantitative Research Methods
.. Amaratunga, Dilanthi/Baldry, David/Sarshar, Marjan/Newton, Rita (2002):
Quantitative and qualitative research in the built environment:
Application of ¿mixed¿ research approach, Work Study 51 (1), 17-31.
.. Arnold, Mark J./Reynolds, Kristy E./Ponder, Nicole/Lueg, Jason E. (2004):
Customer delight in a retail context: investing delightful and terrible shopping
experiences, Journal of Business Research 58, 1132-1145.
.. Ter Hofstede, Frenkel/Audenaert, Anke/Steenkamp, Jan-Benedict E.M./Wedel,
Michel (1998): An investigation into the association pattern technique as a
quantitative approach to measuring means-end chains,
International Journal of Research in Marketing 15, 37-50.
Prepare mandatory papers for active class participation .. by June 30th.
Recommended Readings
.. Flick, Uwe (2006). An Introduction to Qualitative Research, 3rd ed, Sage,
London et al. + Part 6 (Chapters 20-22) of the 2nd Edition!
.. Saunders, Mark/Lewis, Philip/Thornhill, Adrian (2007): Research Methods
for Business Students, 4th Ed., Prentice Hall/Pearson Education
Additional (In-depth) Readings
.. Strauss, Anselm / Corbin, Juliet (1990). Basics of Qualitative Research:
Grounded Theory ¿ Procedures and Techniques, Sage: London et al.
.. Miles, Matthew B. / Huberman, A. Michael (1994): Qualitative Data Analysis,
2nd Ed., Sage: Thousand Oaks et al.
.. Teddlie, Charles / Tashakkori, Abbas (2009). Foundations of Mixed Methods
Research: Integrating Quantitative and Qualitative Approaches in the Social
and Behavioral Sciences, Sage: Los Angeles et al.
Association in the course directory
Last modified: Fr 28.01.2022 00:16
The course introduces participants to qualitative approaches in data collection & analysis and
aims to provide students with the knowledge and capabilities for designing qualitative as well
as integrated (qualitative-quantitative) research.
Starting from a theoretical basis provided at the beginning of the course, participants will be
guided through an entire qualitative research project throughout the semester. Additionally,
questions and practical problems experienced by students in their own doctoral research can
be discussed.