Universität Wien
Warning! The directory is not yet complete and will be amended until the beginning of the term.

040921 KU International Market Entry (MA) (2018W)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Organization of the Course
1. Lectures (including public lectures - http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)
2. Literature discussion
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 70 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 03.10. 16:45 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 31.10. 16:45 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 07.11. 16:45 - 20:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 28.11. 16:45 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 05.12. 16:45 - 20:00 Hörsaal 15 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 16.01. 16:45 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock
  • Wednesday 23.01. 16:45 - 20:00 Hörsaal 16 Oskar-Morgenstern-Platz 1 2.Stock

Information

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

1. Theoretical approaches
2. Culture and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Assessment and permitted materials

Evaluation - Total points (100)

Each student has to write and present a research paper.
Length: Minimum 20 pages excluding references. The core of your paper should be:
(1) to summarize and criticize the literature, and
(2) to discuss the practical consequences of the research results for international management.
Papers must be based on scientifically relevant literature published in high-rated journals. The literature used must be cited in the text and referenced according to scientific standard.
- Participation in Public Lectures: 10 %
Public lectures are an integral part of this course. In these lectures, experts from the relevant field of study hold discussion on the various topics/aspects relating to the global business. The participation/attendance during these lectures is mandatory for the completion of the course and constitutes 10% of the course evaluation. Students are advised to check, from time to time, the latest announcements on these lectures at https://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1
- Class participation: 30 %
- Paper writing and presentation: 60%
- Pass mark for positive evaluation: > 50%

Minimum requirements and assessment criteria

- Paper writing and presentation: 60%
- Participation in Public Lectures: 10 %
- Class participation: 30 %
- Pass mark for positive evaluation: > 50%

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Introductory Literature

L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.
Mike W. Peng (2014), Global Strategic Management.

Kumar, V., Subramanian, V. (1997). A contingency framework for the mode of entry decision. Journal of World Business, 32(1), 53-72.
Pan, Y., Tse, D.K. (2000). The hierarchical model of market entry modes. Journal of International Business Studies, 31, 535–554.
Brouthers, K.D., Hennart, J.F. (2007). Boundaries of the firm: Insights from international entry mode research. Journal of Management, 33, 395–425.
Canabal, A., White III, G.O. (2008). Entry mode research: Past and future. International Business Review, 17(3), 267-284.
Welch, L.S., Benito, G.R., Petersen, B. (2008). Foreign operation methods: Theory, analysis, strategy. Edward Elgar Publishing.
Morschett, D., Schramm-Klein, H., Swoboda, B. (2010). Decades of research on market entry modes: what do we really know about external antecedents of entry mode choice?. Journal of International Management, 16(1), 60-77.

Association in the course directory

Last modified: Mo 07.09.2020 15:29