Universität Wien
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040921 KU International Market Entry (MA) (2019S)

4.00 ECTS (2.00 SWS), SPL 4 - Wirtschaftswissenschaften
Continuous assessment of course work

Summary

1 Jell-Ojobor , Moodle
2 Windsperger , Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Registration information is available for each group.

Groups

Group 1

service email address: opim.bda@univie.ac.at

max. 60 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 15.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 29.03. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 05.04. 16:45 - 18:15 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 12.04. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 03.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 10.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 17.05. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 14.06. 16:45 - 20:00 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 28.06. 15:00 - 16:30 Hörsaal 13 Oskar-Morgenstern-Platz 1 2.Stock

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.
This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.
Content
1. Theoretical approaches
2. Culture and Choice of Market Entry
3. Franchising
4. Licensing
5. Management contracts
6. International subcontracting
7. Project operations
8. Exporting
9. Alliances
10. Foreign direct investment

Assessment and permitted materials

Evaluation - Total points (100)
a. 4 individual summaries from 4 different topics (20). The relevant articles are published on the eLearning platform: MOODLE. MINIMUM summaries: 4.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. 1 group presentation in class from 1 topic (20). Powerpoint. 30 minutes. MINIMUM presentation: 1.
c. Active participation in class (10). MINIMUM attendance: 75 %
d. Exam (50); minimum 50 %!
Bonuspoints:
10 for participation in IM Public Lectures (at least 4 times!) (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Examination topics

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Different topics discussed in class.

Reading list

L. S. Welch, G. R. G. Benito, B. Petersen (2018), Foreign Operation Methods.
Additional literature is announced on the eLearning platform.

Group 2

service email address: opim.bda@univie.ac.at

max. 60 participants
Language: English
LMS: Moodle

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 15.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 22.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 29.03. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 05.04. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 12.04. 13:15 - 16:30 Hörsaal 8 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 17.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 24.05. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Friday 14.06. 13:15 - 16:30 Hörsaal 9 Oskar-Morgenstern-Platz 1 1.Stock
  • Wednesday 19.06. 18:30 - 20:00 Hörsaal 3 Oskar-Morgenstern-Platz 1 Erdgeschoß
  • Friday 28.06. 15:00 - 16:30 Hörsaal 5 Oskar-Morgenstern-Platz 1 Erdgeschoß

Aims, contents and method of the course

The goal of this course is to familiarize students with a broad range of theoretical and practical perspectives on international market entry strategies.

This course is concerned with the market entry decision of the multinational firm. It consists of two parts: (a) Theories of market entry modes of the multinational firm, and (b) empirical applications in different industries. It gives an overview of the theoretical approaches of the market entry modes of the multinational firm. The theoretical foundation and the empirical applications of the following market entry modes are discussed: Direct and indirect export, licensing, strategic alliances (non-equity and equity arrangements), franchising, brownfield investments, greenfield investments and mergers & acquisitions, market entry of SMEs and start-ups, sequential market entry strategies as well as market exit strategies.

Content

(1) Contingency Theory and Transaction Cost Theory of Market Entry Modes
(2) Resource-based Theory, Institutional Theory of ME and Hierarchical Mode of Market Entry
(3) Culture and Choice of Market Entry
(4) Exporting and Export Intermediaries
(5) Ownership and Control under different Market Entry Modes
(6) Equity Modes of Market Entry: Greenfield, Acquisition, Brownfield Investment
(7) Non-Equity Modes of Market Entry
(8) Market Entry and Strategy
(9) Choice of Market Entry and Sequential Entry
(10) Choice of Market Entry of Manufacturing and Service Firms
(11) Choice of Market Entry of SMEs, Start-ups and Born-Global Firms
(12) Market Entry in Transition Economies and
(13) Market Exit Decision

Assessment and permitted materials

Evaluation - Total points (100)

a. 6 individual summaries from 6 different topics (30). The relevant articles are published on the elearning platform: MOODLE.
The summary must include:
1. Summary of the authors arguments (2 pages);
2. Critique: Discuss the strength and weaknesses of the study (1-2 pages).
b. Active participation in the class (10).
MINIMUM attendance: 75 %
c. Exam (60); minimum 50 %!

Bonuspoints:
a. 15 for Case Study Presentation
b. 10 for participation in IM Public Lectures (they will be announced here: http://im.univie.ac.at/windsperger/im-public-lectures/?no_cache=1)

Examination topics

This module will consist of lectures, literature discussion and presentations

Reading list

Introductory Literature
L. S. Welch, G. R. G. Benito, B. Peterson (2007), Foreign Operation Methods.

Information

Minimum requirements and assessment criteria

Exam, and 6 Discussion Papers

Association in the course directory

Last modified: Mo 07.09.2020 15:29