Universität Wien
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120079 SE Literary Seminar / MA American/North American Lit./Studies (2010S)

From Americanization to Globalization: The Impact of American Culture on Europe

10.00 ECTS (2.00 SWS), SPL 12 - Anglistik
Continuous assessment of course work

Diese LVA gilt für das Masterstudium nach UG2002, das Diplomstudium (UniStG) und das Lehramt UF Englisch (UniStG).

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 08.03. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 15.03. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 22.03. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 12.04. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 19.04. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 26.04. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 03.05. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 10.05. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 17.05. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 31.05. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 07.06. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 14.06. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 21.06. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19
  • Monday 28.06. 10:00 - 12:00 Raum 4 Anglistik UniCampus Hof 8 3E-EG-19

Information

Aims, contents and method of the course

In 1991, Reinhold Wagnleitner, a historian from Salzburg, coined the term "Coca-Colonization" to describe how addiction to American popular culture in post-World War II Europe made the political and economic dominance of the United States even more pervasive than it otherwise might have been. Ever since the creation of the United States, Europeans have both admired the American polity and economy and at the same time feared that the U.S. would leave its mark on their own societies, robbing them of their uniqueness. What was coined Americanization gave way to the present fear of Globalization which can also be traced to pre-modern roots.

Assessment and permitted materials

Seminar paper (23-25 pages), regular attendance, oral presentation, active class participation, submission of two written reports on preceding sessions, final written test.

Minimum requirements and assessment criteria

We will explore why Americanization was perceived in Europe as an assault upon tradition, variety, and (elite) culture by analyzing 19th and 20th-century primary texts and current contributions to an on-going political debate.

Examination topics

Reading list

Richard Pells, Not Like US: How Europeans Have Loved, Hated, and Transformed American Culture since World War II, New York: Basic Books, 1997. More information on literature will be made available when the class meets for the first time.

Association in the course directory

Diplom 343, UF 344, MA 812
LI 12-0127, SP-Code 322, 326/328, 336/338, 821, 721-723 / M05, M07

Last modified: Mo 07.09.2020 15:33