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124261 KO Critical Media Analysis (2015W)

Multimodality: the Many Modes of Meaning-Making

6.00 ECTS (2.00 SWS), SPL 12 - Anglistik

Continuous assessment of course work

Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Registration is open from We 16.09.2015 00:00 to Mo 21.09.2015 23:59
Registration is open from We 30.09.2015 00:00 to Su 04.10.2015 23:59
Deregistration possible until Sa 31.10.2015 23:59

Details

max. 30 participants

Language: English

Lecturers

Timo Frühwirth

Classes (iCal) - next class is marked with N

Monday 12.10. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 19.10. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 09.11. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 16.11. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 23.11. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 30.11. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 07.12. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 14.12. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 11.01. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 18.01. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17
Monday 25.01. 16:00 - 18:00 Raum 5 Anglistik UniCampus Hof 8 3E-O1-17

Information

Aims, contents and method of the course

Word, image, gesture, sound - more often than not, media texts will rely on a multitude of representational resources to make their point. This course sets out to explore multimodal communication in an Anglophone context by examining the persuasive styles, rhetorics and aesthetics involved in advertisement: How do media texts create desire? Why does a video go viral? And what is there to learn from a spoof?
Key concepts of Cultural Studies, Media Studies and Social Semiotics add up to a toolkit that enables students and future teachers to critically analyse the multimodal media texts that inescapably compete for our attention.

Assessment and permitted materials

In-class and online participation; group presentation; midterm exam; final portfolio.

Minimum requirements and assessment criteria

Aimed at BA students and teacher trainees, this course is designed to contribute to both the theoretical understanding and practical skills involved in Critical Media Analysis.

Examination topics

Students will be introduced to concepts especially of Cultural Studies and Social Semiotics that contribute to a critical engagement with the multimodal media texts of advertisement (and not only advertisement). Readings, viewings and class discussions will be supplemented by online performance, group research and peer feedback.

Reading list

A reader will be made available.

Before the first session, please read
Kellner, Douglas, and Jeff Share. "Critical Media Literacy Is Not an Option."; Learning Inquiry 1.1 (2007): 59-69. https://moodle.univie.ac.at/pluginfile.php/1848490/mod_resource/content/1/Kellner_Share.pdf

Association in the course directory

Studium: UF 344, BA 612, BEd 046
Code/Modul: UF 4.2.5-426, BA07.3; BEd 08a.2, BEd 08b.1
Lehrinhalt: 12-4260

Last modified: Mo 07.09.2020 15:33