Universität Wien
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150055 VU VU New Cultural Diplomacy in East Asia (2013S)

Promoting National Image through Popular Culture

4.00 ECTS (2.00 SWS), SPL 15 - Ostasienwissenschaften
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 25 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 01.03. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 08.03. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 15.03. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 22.03. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 12.04. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 19.04. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 26.04. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 03.05. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 10.05. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 17.05. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 24.05. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 31.05. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 07.06. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 14.06. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 21.06. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05
  • Friday 28.06. 11:20 - 12:50 Seminarraum Ostasienwissenschaften 1 UniCampus Hof 5 2I-O1-05

Information

Aims, contents and method of the course

Dynamic popular cultural exchanges within East Asia have led each nation to upgrade its national image or brand through popular culture, competing to situate its position in the region.Each nation has focused on developing strategies for its global integration, as well as to strengthen its position in the region through popular culture and their regionally popular stars. Cultural diplomacy, has become a significant policy, along with enhancing the national image and the national brand. This course shows how East Asian nations are trying to promote their popular culture to enhance their national image and national brand.

Assessment and permitted materials

Students will be graded 30% on participation and attendance, 30% on presentation, and 40% on the final paper.

Minimum requirements and assessment criteria

This course aims at understanding how cultural tools can be used to implement cultural policy. Through various policies made by the government, each nation specifically uses pop culture or pop stars to enhance its image. The class mainly deals with and introduces the case of South Korea and Taiwan.

Examination topics

Every class will consist of a lecture, discussion of assigned reading, and student presentations. The class presentations will be group-oriented presentations, and the number in each group will depend on the number of students enrolled. Students will be required to read assigned readings before attending the class, and will be required to participate fully in class discussions.

Reading list

Readings will be provided in class.

Association in the course directory

WM4b

Last modified: Tu 14.01.2025 00:16