Universität Wien
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160131 PS Critical Discourse Analysis of Social Media (2024W)

Continuous assessment of course work

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: German, English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 07.10. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 14.10. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 21.10. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 28.10. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 04.11. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 11.11. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 18.11. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 25.11. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 02.12. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 09.12. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 16.12. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 13.01. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 27.01. 10:45 - 12:15 Seminarraum 3 Sensengasse 3a 1.OG

Information

Aims, contents and method of the course

This course is organized as a “student-led seminar” (Studierendenseminar) and will be co-led by tutors Mariia Valeeva and Marina Terskaia. In it, students will be introduced to the basics of critical discourse analytical approaches with a particular emphasis on the study of social media discourse.

The course will deal with salient theoretical concepts for the critical analysis of social media (e.g., surveillance capitalism, the design of social media as technocultural constructs, media ideologies) as well as empirical issues to analytically explore (e.g., conspiracy theories, social media marketing, viral content and memes, politics in the routine use of social media). Engaging with theoretical texts and empirical research, students will familiarize themselves with tools for approaching social media discourse critically in an academic capacity (articulating research questions, planning and conducting analyses) as well as in their day-to-day digital practices.

The course’s sessions will be based on student presentations and student-led discussions of class readings as well as hands-on engagement with social media data. Additional activities will include a museum visit and two sessions led by guest speakers.

By the end of the course, students should have:
- familiarized themselves with critical discourse analysis and key questions it poses for social media research;
- developed analytical skills for examining social media content through a critical lens;
- gained experience analyzing social media discourse both independently and as part of a team of analysts;
- expanded their capacity for self-reflexivity vis-à-vis their academic work and their own social media practices by engaging in critical discussions;
- improved their public presentation skills.

The course will be held in person and conducted bilingually, in English and German. Students are free to choose the language in which they prefer to make their contributions, whether oral or written.

Assessment and permitted materials

The course will rely on continuous assessment. The students' final grade will be determined by:
(a) Participation in class activities – 10%
(b) A group presentation of an assigned reading for discussion – 20%
(c) Writing a critical reflection on a paper of their choice – 20%
(d) A final analytical assignment, consisting in a poster-style presentation at the end of the semester (10%) and a write-up (40%) – 50%

More detailed information on the assessment scheme can be found on Moodle.

Minimum requirements and assessment criteria

No prior background knowledge on critical discourse analysis is required.

Students will be assessed on the basis of their contribution to the course throughout the semester following the assessment scheme. Attendance is mandatory (max. 3 absences).

Examination topics

Class discussions; class preparation; readings; group presentation; poster presentation; short writing assignment (critical reflection); larger analytical assignment

Reading list

The reading list for the course can be found on Moodle.

Association in the course directory

BA-M12
MA2-M1-3

Last modified: Tu 24.09.2024 15:46