Universität Wien
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160176 PS Advanced Methods - Multimodal discourse analysis (2022W)

6.00 ECTS (2.00 SWS), SPL 16 - Musikwissenschaft und Sprachwissenschaft
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Monday 03.10. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 10.10. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 17.10. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 24.10. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 31.10. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 07.11. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 14.11. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 21.11. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 28.11. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 05.12. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 12.12. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 09.01. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 16.01. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 23.01. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG
  • Monday 30.01. 11:00 - 12:30 Seminarraum 3 Sensengasse 3a 1.OG

Information

Aims, contents and method of the course

In this course, we will learn how to understand and analyze the multimodal nature of human communication. That is, we will examine how meaning is produced through multiple communicative modes, including but not limited to language (for example, images, fonts, gesture, gaze). Over the past two decades, research on multimodality has developed into a vast interdisciplinary field that features a variety of approaches. After a general introduction to the field, this course will deal with three approaches in particular: the social semiotic approach, a linguistic anthropological approach to multimodality, and multimodal mediated theory.

The course’s content is organized around two main goals:
1.) Students should familiarize themselves with different approaches to multimodal discourse analysis, understanding their theoretical foundations not only in isolation, but also in comparison to each other and within the wider context of research on multimodality.
2.) Students should learn how to dynamically apply and combine concepts from these approaches to generate their own analyses of multimodal communicative phenomena.

The course meetings will be primarily discussion-driven and will focus on: (a) presenting analytical concepts, (b) discussing empirical studies, and (c) analyzing contemporary examples of multimodal texts/artefacts and communicative events (e.g., street signs, internet memes, scenes from TV and cinema, YouTube videos, household items, everyday interactions).

By the end of the course, students should:
- have a firm grasp of the main goals, concerns, and challenges in the field of multimodal discourse analysis;
- acquire in-depth knowledge of key concepts in the approaches discussed in class;
- be capable of evaluating the relevance of various analytical tools to their analytical goals;
- develop their skills as analysts by making informed analytical decisions and applying a variety of tools from different research traditions;
- gain hands-on experience in analyzing multimodal communication both independently and as part of a team of analysts, also engaging in critical group discussions.

The course will be taught in English and is scheduled to take place on campus.

Assessment and permitted materials

The course will rely on continuous assessment. The students' final grade will be determined by:

(a) their preparation for and participation in class discussions – 10%;
(b) weekly readings and work on a number of small assignments (Moodle forum discussions) – 30%;
(c) two larger assignments assigned over the course of the semester – 60% (30% each).

Detailed information on the assessment scheme can be found in the course syllabus (available on Moodle).

Minimum requirements and assessment criteria

No prior background knowledge on multimodal discourse analysis is required.

Students will be assessed on the basis of their contribution to the course throughout the semester following the assessment scheme. Their active participation in the course is strongly encouraged. Attendance is mandatory (max. 3 absences).

Examination topics

Class discussions; readings; short assignments/forum discussions; large analytical assignments.

Reading list

The reading list for the course can be found in the course syllabus.

Association in the course directory

BA-M12
MA2-M3

Last modified: We 28.09.2022 11:09