Universität Wien
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170047 UE Cultural marketing. Strategies and concepts in theory and practice (2013W)

5.00 ECTS (2.00 SWS), SPL 17 - Theater-, Film- und Medienwissenschaft
Continuous assessment of course work

letzter Termin am Samstag 18. Jänner 2013 13-18 Uhr Probebühne Volksoper
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 40 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Tuesday 15.10. 17:15 - 18:45 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Tuesday 22.10. 17:15 - 18:45 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Tuesday 05.11. 17:15 - 18:45 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Saturday 16.11. 15:30 - 20:30 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Tuesday 10.12. 17:15 - 18:45 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Tuesday 17.12. 17:15 - 18:45 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)
  • Saturday 11.01. 14:30 - 18:30 (ehem. Jura-Soyfer-Saal (THW) Hofburg, 1.Stock)

Information

Aims, contents and method of the course

Assessment and permitted materials

Minimum requirements and assessment criteria

Examination topics

Reading list

Colbert, François (1999): "Kultur- und Kunstmarketing. Ein Arbeitsbuch", Wien [u.a.], Springer
Geyer, Hardy / Hrsg. (2008): "Kulturmarketing", München u. Wien, Oldenburg
Günter, Bernd; Hausmann, Andrea (2009): "Kulturmarketing", Wiesbaden, Verlag für Sozialwissenschaft
Klein, Armin / Hrsg. (2011): "Kompendium Kulturmarketing. Handbuch für Studium und Praxis" München, Franz Vahlen
Klein, Armin (2005): "Kultur-Marketing. Das Marketingkonzept für Kulturbetriebe", München, Deutscher Taschenbuch-Verlag

Association in the course directory

Last modified: Th 16.01.2025 00:13