Universität Wien
Warning! The directory is not yet complete and will be amended until the beginning of the term.

200069 SE Application seminar: Social and Economic Psychology (2015W)

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work

Aim of the Seminar: Overview of topics & methods in market research, Discussion of specific topics, case study analysis
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Friday 16.10. 18:30 - 20:00 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Saturday 09.01. 09:45 - 13:00 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Saturday 16.01. 09:00 - 17:00 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Saturday 23.01. 09:00 - 17:00 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Friday 29.01. 18:30 - 20:00 Hörsaal D Psychologie, NIG 6.Stock A0624

Information

Aims, contents and method of the course

- Introduction Market Research and Consumer Psychology
- Qualitative Market Research
- Costumer-Segmentation and Brandpositioning
- Pricing- and Product Research
- Innovation- and Trend Research
- Costumer Satisfaction

Assessment and permitted materials

presence, evaluation of individual and group work

Minimum requirements and assessment criteria

Examination topics

Mixture of lecture, small groups and individual work

Reading list

Buber, R. & Holzmüller, H.H. (2009). Qualitative Marktforschung. Konzepte - Methoden - Analyse. Wiesbaden: Gabler.
Fantapié Altobelli, C. & Hoffmann, S. (2011). Grundlagen der Marktforschung. Konstanz: UVK.
Pepels, W. (2013). Marktsegmentierung: Methoden der erfolgreichen Marktsegmentbearbeitung. Düsseldorf: Symposion.

Association in the course directory

Last modified: Mo 07.09.2020 15:37