Universität Wien
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200181 PS Market- and Consumer Psychology (2012S)

Attitudes and behaviour in market research

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 35 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 21.03. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 18.04. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 02.05. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 16.05. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 30.05. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 13.06. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624
  • Wednesday 27.06. 08:00 - 11:15 Hörsaal D Psychologie, NIG 6.Stock A0624

Information

Aims, contents and method of the course

International Research, New Products and innovations, research of advertisements, customer satisfaction, shopping

Assessment and permitted materials

Physical presence

exam

Minimum requirements and assessment criteria

Learning from theory and practical implications

Get to know important tools and topic of market research

Get to know methods in market research

Examination topics

Individual preparation guided by articles/chapters and referring questions

Work in small groups

presentations

Reading list

Association in the course directory

27307

Last modified: Mo 07.09.2020 15:37