Universität Wien
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200186 PS Market- and Consumer Psychology (2011W)

Applied advertising psychology

4.00 ECTS (2.00 SWS), SPL 20 - Psychologie
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 35 participants
Language: German

Lecturers

Classes (iCal) - next class is marked with N

  • Thursday 13.10. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 20.10. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 27.10. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 03.11. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 10.11. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 17.11. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 24.11. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 01.12. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 15.12. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 12.01. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 19.01. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618
  • Thursday 26.01. 09:45 - 11:15 Hörsaal C Psychologie, NIG 6.Stock A0618

Information

Aims, contents and method of the course

International Research, New Products and innovations, research of advertisements, customer satisfaction, shopping

Assessment and permitted materials

Physical presence

exam

Minimum requirements and assessment criteria

Learning from theory and practical implications

Get to know important tools and topic of market research

Get to know methods in market research

Examination topics

Individual preparation guided by articles/chapters and referring questions

Work in small groups

presentations

Reading list

Association in the course directory

27307

Last modified: Mo 07.09.2020 15:37