Universität Wien
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210067 SE BAK16 Culture and Politics (2012W)

6.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Continuous assessment of course work

English
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 10.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 17.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 24.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 31.10. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 07.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 14.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 21.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 28.11. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 05.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 12.12. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 09.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 16.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 23.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 30.01. 15:00 - 16:30 Hörsaal 2 (H2), NIG 2.Stock
  • Wednesday 30.01. 16:45 - 18:15 Hörsaal 3 (H3), NIG 2. Stock

Information

Aims, contents and method of the course

Branding is a phenomenon that is no longer limited to commercial environments. In recent years it has been adopted as a form of strategic intervention in other spheres. It has been applied to entire cities and even states and government agencies. Branding is perhaps the most dominant form of marketing discourse currently in circulation and recently has become an object of research and measurement. Although branding is ubiquitous, yet its functions in politics are still hardly theorized. If brands exist as cultural, ideological, and political objects, then researchers require tools developed to understand culture, politics, and ideology, in conjunction with more typical branding concepts (e.g. visual persuasion).
The course presents sophisticated and focused brand research, drawing from recent work in brands and their multiple roles in order to understand brands at a deeper cultural level: What role does branding play in contemporary politics? How do political entities (like the European Union) make use of it?

Assessment and permitted materials

Grading will be based on 4 assignments (80%) and class participation/attendance (20%).
Assignment 1: literature research
Assignment 2: executive summary of a journal article
Assignment 3: book review
Assignment 4: class presentation

Minimum requirements and assessment criteria

Upon completion of this course, you should be able to understand the process of political branding and analyze real-life case studies of branding policies.

Examination topics

Reading list

A list of relevant literature will be provided in class. Nevertheless, the book "The Rise of Brands" by Liz Moor is a very good introduction to the topic.

Association in the course directory

Last modified: Mo 07.09.2020 15:38