Universität Wien
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210070 SE BAK16 Culture and Politics (2011W)

6.00 ECTS (2.00 SWS), SPL 21 - Politikwissenschaft
Continuous assessment of course work
Moodle

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 50 participants
Language: English

Lecturers

Classes (iCal) - next class is marked with N

  • Wednesday 12.10. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 19.10. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 09.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 16.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 23.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 30.11. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 07.12. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 14.12. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 11.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 18.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock
  • Wednesday 25.01. 15:00 - 16:30 Hörsaal 1 (H1), NIG 2.Stock

Information

Aims, contents and method of the course

Branding is no longer limited to explicitly commercial environments. In recent years it has been adopted as a form of strategic intervention in other spheres. Branding has been applied to entire cities and it was used increasingly by non-profit organizations and even states and government agencies. Branding is perhaps the most dominant form of marketing discourse currently in circulation and recently has become an object of research and measurement.
Although branding is ubiquitous, yet its functions in politics are still hardly theorized. If brands exist as cultural, ideological, and political objects, then brand researchers require tools developed to understand culture, politics, and ideology, in conjunction with more typical branding concepts (e.g. visual persuasion).

Assessment and permitted materials

Minimum requirements and assessment criteria

The course presents sophisticated and focused brand research, drawing from cutting edge work in brands and their multiple roles in order to understand brands at a deeper cultural level: What role does branding play in contemporary politics? How do political entities (like the EU) make use of it?

Examination topics

Reading list

Association in the course directory

Last modified: Mo 07.09.2020 15:38