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220008 VO SPEZI: VO INKOM International Communication (2023S)
International Public Relations
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
Language: English
Examination dates
-
Wednesday
28.06.2023
09:45 - 11:15
Hörsaal 32 Hauptgebäude, 1.Stock, Stiege 9
Seminarraum 5, Kolingasse 14-16, EG00 - Tuesday 18.07.2023
- Wednesday 27.09.2023 09:45 - 11:15 Hörsaal 41 Gerda-Lerner Hauptgebäude, 1.Stock, Stiege 8
- Wednesday 25.10.2023 13:15 - 14:45 Hörsaal 34 Hauptgebäude, Hochparterre, Stiege 6
- Friday 26.01.2024 15:00 - 16:30 Hörsaal 34 Hauptgebäude, Hochparterre, Stiege 6
Lecturers
Classes (iCal) - next class is marked with N
The lecture will not be streamed/recorded.
- Wednesday 15.03. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 22.03. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 29.03. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 19.04. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 26.04. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 03.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 10.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 17.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Monday 22.05. 15:00 - 16:30 Hörsaal 21 Hauptgebäude, Hochparterre, Stiege 8
- Wednesday 24.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 31.05. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 07.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 14.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
- Wednesday 21.06. 09:45 - 11:15 Seminarraum 5, Kolingasse 14-16, EG00
Information
Aims, contents and method of the course
The world’s economies, cultures, and populations become ever more interdependent through globalization, and organizations often interact and communicate with audiences outside of their original home country, virtually and/or physically. Relationship building—which is at the core of public relations—in a global environment is therefore increasingly complex and requires knowledge of differences between cultures and the specificities of the different environments where an organization is or wants to be active. This concerns communication with external as well as internal stakeholders. Aside from introducing relevant theoretical approaches, the lecture addresses different fields of public relations from an international perspective, such as crisis communication and employee communication. The course content is illustrated by practical examples. Students will thereby gain knowledge of challenges and opportunities in navigating global relationships with stakeholders. Guest speakers from corporate practice are invited to share and discuss their insights on the practice of international public relations with the students.
Assessment and permitted materials
Written exam on the contents of the lecture (45 minutes)
25 multiple-choice questions
25 multiple-choice questions
Minimum requirements and assessment criteria
To pass the exam, at least 50 percent of the total score needs to be achieved.
Examination topics
Contents of the lecture (incl. guest lectures)
Reading list
Freitag, A. R., & Quesinberry Stokes, A. (2009). Global Public Relations. Spanning Borders, Spanning Cultures. Routledge.
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Sriramesh, K., & Verčič, D. (2020). The Global Public Relations Handbook. Theory, Research, and Practice. Routledge. (selected chapters)
Association in the course directory
Last modified: Tu 19.09.2023 09:47