Universität Wien
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220009 UE AT-MMF - Work Techniques Market Research (2016S)

4.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Continuous assessment of course work

http://homepage.univie.ac.at/claus.braunecker

Registration/Deregistration

Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).

Details

max. 20 participants
Language: German

Lecturers

Classes

DO weekly starting 10.03.2016 - 30.06.2016, 18.30-20.00, Lehrredaktion Publizistik, Währinger Straße 29 2.OG

Information

Aims, contents and method of the course

Communication and Marketing won't work well without market-, opinion- and media research (MMF). In PR, marketing and advertising, MMF-Tools will usually provide fast and efficient results.
MMF are not in any way "boring statistics" or "uninspiring research"! MMF are in fact essential successful communication campaigns from start to end as well as product campaignes.
"Knowing by Doing": Learn the techniques of day-to-day AT-MMF ...

Assessment and permitted materials

Some smaller exercises during the course.

Minimum requirements and assessment criteria

Alle Punkte werden am Ende zusammengezählt (max. Punkteanzahl = 100 %). JedeR wird daran relativiert (= wieviel % der Maximalpunktezahl hat die Person?). Darauf wird das Notenspektrum umgelegt. Positiv = >50%.

Examination topics

Reading list

Very useful: Braunecker, Claus (2016): How to do Empirie, how to do SPSS. Eine Gebrauchsanleitung. Wien: facultas (utb 8685).

Association in the course directory

Last modified: Mo 07.09.2020 15:38