Universität Wien
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220014 VO SPEZI: VO VISKO Visual Communication (2024W)

3.00 ECTS (2.00 SWS), SPL 22 - Publizistik- und Kommunikationswissenschaft
Moodle

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Details

Language: German

Examination dates

Lecturers

Classes (iCal) - next class is marked with N

Hybrid course - details in Moodle.

  • Thursday 10.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 17.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 24.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 31.10. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 07.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 14.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 21.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 28.11. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 05.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 12.12. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 09.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 16.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 23.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum
  • Thursday 30.01. 09:45 - 11:15 Hörsaal 3 2A211 2.OG UZA II Geo-Zentrum

Information

Aims, contents and method of the course

Societies of the 21st century are strongly influenced by visual content - whether disseminated through mass media or shared in interpersonal communication. From journalism research, to political communication, to gender and intersectionality research, the production, use, and impact of visuals is examined from a variety of scholarly perspectives. What role do visuals have in the digital age? Who produces visuals and with what intentions? Who has the interpretive sovereignty in the dissemination of media images? And what is the impact of visual content? What role do memes play in the political public sphere? How is authenticity of visual content evaluated in the age of AI? What is the significance of visualizations in the presentation of data and in science communication?

The lecture will explore these and other questions by covering theories, methods, and (ethical) challenges of visual communication research, as well as examples from various interdisciplinary topics.

Assessment and permitted materials

Multiple choice exam at the end of the semester as well as on three additional dates // optional written exercises during the course

Minimum requirements and assessment criteria

1: 87 - 100%
2: 75 - 86,99%
3: 63 - 74,99%
4: 50 - 62,99%
5: 00 - 49,99%

Examination topics

Course content as documented in Moodle.

Reading list

Müller, Marion G. / Geise, Stephanie: Grundlagen der Visuellen Kommunikation: Theorieansätze und Analysemethoden Taschenbuch (2003)

Hartmann, Frank: Bildersprache: Otto Neurath - Visualisierungen

Association in the course directory

Last modified: Fr 22.11.2024 10:46