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220018 VO VO Introduction to Strategic Communication (2016W)
Labels
Details
max. 30 participants
Language: English
Examination dates
- Wednesday 25.01.2017 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Monday 20.02.2017 09:45 - 11:15 Seminarraum 12, Währinger Straße 29 2.OG
- Friday 10.03.2017 16:45 - 18:15 Seminarraum 2, Währinger Straße 29 1.UG
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 12.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 19.10. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 09.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 16.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 23.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 30.11. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 07.12. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 14.12. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 11.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
- Wednesday 18.01. 15:00 - 16:30 Seminarraum 3, Währinger Straße 29 1.UG
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on advertising. Students will first learn about the defining elements and history of strategic communication before gaining insights into the concepts of corporate communication, strategic persuasion, and modern advertising campaigns. The lecture will also discuss recent empirical studies to prepare students for their own work in this area.
Assessment and permitted materials
Written exam
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
written exam
Reading list
Association in the course directory
Last modified: Mo 07.09.2020 15:38