220018 VO VO Introduction to Strategic Communication (2019W)
Labels
Registration/Deregistration
Note: The time of your registration within the registration period has no effect on the allocation of places (no first come, first served).
Details
max. 30 participants
Language: English
Examination dates
Lecturers
Classes (iCal) - next class is marked with N
- Wednesday 16.10. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 30.10. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 13.11. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 27.11. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 08.01. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 15.01. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
- Wednesday 29.01. 15:00 - 18:15 Seminarraum 1 2H316 UZA II Rotunde
Information
Aims, contents and method of the course
The lecture gives an overview of the different areas of strategic communication with a focus on corporate communication. Students will first learn about the defining elements and objectives of strategic communication before gaining insights into the planning process of strategic communication. In the second part of the lecture we will discuss different areas of strategic communication like corporate branding, corporate social responsibility, crisis communication, employee communication as well as intercultural aspects and communication ethics.
Assessment and permitted materials
Written exam
Minimum requirements and assessment criteria
Profound understanding of strategic communication
Examination topics
Contents discussed in lecture
Reading list
Introductory literature:
Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Cornelissen, J. (2017). Corporate Communication. A Guide to Theory and Practice (5th Edn.). SAGE.
Holtzhausen, D. & Zerfass, A. (2013). Strategic Communication - Pillars and Perspectives of an Alternative Paradigm. In, Zerfass et al. (Eds.), Organisationskommunikation und Public Relations (pp. 73-94). Springer VS. DOI 10.1007/978-3-531-18961-1_4
Association in the course directory
Last modified: Sa 02.04.2022 00:23